BlackBerry maker to cede most consumer markets

Yahoo Business - Friday, March 30th, 2012 at 10:32 AM
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Struggling BlackBerry maker Research in Motion Ltd. said Thursday that it will cede most consumer markets after failing to compete with flashier touch-screen phones such as Apple’s iPhone and models that run Google’s Android software.

Instead, RIM said it will return to its roots and focus on business customers, many of whom prefer BlackBerrys for their security. RIM has had limited success trying to enter consumer markets in recent years, and RIM CEO Thorsten Heins said a turnaround required “substantial change.”

“We plan to refocus on the enterprise business and capitalize on our leading position in this segment,” Heins said. “We believe that BlackBerry cannot succeed if we tried to be everybody’s darling and all things to all people. Therefore, we plan to build on our strength.”

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12 Comments

  1. Like or Dislike: Thumb up 0 Thumb down 0 concerned child. April 1, 2012

    Significant loss. My BlackBerry served nicely to establish my office wherever I had the time.

  2. Like or Dislike: Thumb up 1 Thumb down 0 AmazingFace March 31, 2012

    I myself never liked that BB. i find those keys too bleddy small for all that pachay texting. A touch screen phone makes plenty more sense if you into alot of texting.

  3. Like or Dislike: Thumb up 1 Thumb down 3 Loubiere March 31, 2012

    Good riddance, I say! I own an LG Android Touch Screen, and it’s a whole lot more sophisticated than a BB. I’ve never been impressed with BB phones. I don’t understand why people prefer a tiny keyboard and small screen when you can have your keyboard on-screen – like the Android?? BB is overpriced, and overhyped!

  4. Hot debate. What do you think? Thumb up 3 Thumb down 5 magic March 30, 2012

    :-D i did not spend my money buying those things i still have my razar hehehe.

  5. Like or Dislike: Thumb up 2 Thumb down 3 Inspector Gadget March 30, 2012

    RIP BB!!

  6. Like or Dislike: Thumb up 5 Thumb down 2 Uneven March 30, 2012

    YES!

  7. Well-loved. Like or Dislike: Thumb up 15 Thumb down 1 forreal March 30, 2012

    well that make sense,focus on the business minded folks,these are the people who do not have time play phone games,just strickly business.

  8. Hot debate. What do you think? Thumb up 6 Thumb down 3 Truthofthematter March 30, 2012

    And the BB revolution in Dominica will soon finally come to an end. Just as motorola, nokia, sony ericsson, and siemens did.

    Now a SMART PHONE, that’s whats up.

    • Like or Dislike: Thumb up 2 Thumb down 0 totocan March 31, 2012

      Blackberry is a smart phone lol lol

  9. Well-loved. Like or Dislike: Thumb up 14 Thumb down 5 WIKILEAKS March 30, 2012

    The soon to be death of a great phone maker…

    Oh how I loved my Nokia..crying face

    • Well-loved. Like or Dislike: Thumb up 9 Thumb down 4 Nigel Paul March 31, 2012

      NOKIA DOESNT MAKE ANY BALCKBERRY

      • Like or Dislike: Thumb up 1 Thumb down 0 WIKILEAKS March 31, 2012

        Nigel, that one flew over your head.

        Let me re-state….”the soon to be death of a great phone maker…Oh how I loved my Nokia.. Meaninng, Nokia is also dead…lol

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