The company's new brand ambassadors

The company’s new brand ambassadors

Four radio personalities were selected by J Astaphan & Co Ltd as its brand ambassadors.’

Dubbed, the ‘A Team,’ they are Jael Joseph, Miguel Labadie, Felix Henderson and Eirdrynton “Dj Mystic” James.

“This carefully chosen team will not only represent us and our message very well, but they will also inspire change for Astaphans in our response and connection to our valued consumers,” Executive Director of the company, Gisele Astaphan said during the launching ceremony held at the Castle Comfort Lounge earlier this week.

She noted that the company’s brand will be showcased by the ‘A Team’ through radio and television shows.

“One of the ways we will showcase our brands and values is through the A Team TV and radio show hosted by our brand Ambassadors,” Astaphan stated. “We will, through these medium, highlight individuals, small businesses who are aspiring as well as those who have achieved in their respective fields both here and overseas. We are particularly interested in and encourage persons to aspire to inspire, reach for your dreams and be an inspiration to others showing that it is possible.”

She stated that the company will continue to take the appropriate steps, “to remain that place where Dominicans shop and save.”

The ‘A Team show’ will cover a variety of topics appealing to all ages, including fashion, business tips, parenting, humor, healthy lifestyle among others.

The company partnered with 365 Group Incorporated to produce and conceptualize the ‘A Team’ launch.