J Astaphan & Co Ltd launches ‘A Team’ brand ambassadors

The company's new brand ambassadors
The company’s new brand ambassadors

Four radio personalities were selected by J Astaphan & Co Ltd as its brand ambassadors.’

Dubbed, the ‘A Team,’ they are Jael Joseph, Miguel Labadie, Felix Henderson and Eirdrynton “Dj Mystic” James.

“This carefully chosen team will not only represent us and our message very well, but they will also inspire change for Astaphans in our response and connection to our valued consumers,” Executive Director of the company, Gisele Astaphan said during the launching ceremony held at the Castle Comfort Lounge earlier this week.

She noted that the company’s brand will be showcased by the ‘A Team’ through radio and television shows.

“One of the ways we will showcase our brands and values is through the A Team TV and radio show hosted by our brand Ambassadors,” Astaphan stated. “We will, through these medium, highlight individuals, small businesses who are aspiring as well as those who have achieved in their respective fields both here and overseas. We are particularly interested in and encourage persons to aspire to inspire, reach for your dreams and be an inspiration to others showing that it is possible.”

She stated that the company will continue to take the appropriate steps, “to remain that place where Dominicans shop and save.”

The ‘A Team show’ will cover a variety of topics appealing to all ages, including fashion, business tips, parenting, humor, healthy lifestyle among others.

The company partnered with 365 Group Incorporated to produce and conceptualize the ‘A Team’ launch.

Copyright 2012 Dominica News Online, DURAVISION INC. All Rights Reserved. This material may not be published, broadcast, rewritten or distributed.

Disclaimer: The comments posted do not necessarily reflect the views of DominicaNewsOnline.com and its parent company or any individual staff member. All comments are posted subject to approval by DominicaNewsOnline.com. We never censor based on political or ideological points of view, but we do try to maintain a sensible balance between free speech and responsible moderating.

We will delete comments that:

  • contain any material which violates or infringes the rights of any person, are defamatory or harassing or are purely ad hominem attacks
  • a reasonable person would consider abusive or profane
  • contain material which violates or encourages others to violate any applicable law
  • promote prejudice or prejudicial hatred of any kind
  • refer to people arrested or charged with a crime as though they had been found guilty
  • contain links to "chain letters", pornographic or obscene movies or graphic images
  • are off-topic and/or excessively long

See our full comment/user policy/agreement.

17 Comments

  1. Peter Karam
    April 9, 2016

    well the way all four of dem have der fingers pointing down like dem jail birds from Louisiana brings on only one meaning to my mind instantly,, for the A to describe dem all. Thatis the only description of the A showing all der fingers down like dat just all A

  2. Juice
    April 9, 2016

    Who cares..

  3. hashtag
    April 9, 2016

    That pic alone sot!

  4. April 9, 2016

    I was not aware that paper towels was one of life’s nnecessities. I see enough expensive phones and new vehicles on the road in Dominica to tell me that we are not as poor as we profess to be. One of tour problems id the people with serious money in this country do not spend, they keep it all in the bank. Hence the money does not circulate in the economy. Dominicans do not know how to enjoy their wealth, do they go to good restaurants, patronizing the local hotels, spend money on good quality clothes? Unfortunately, the answer to most of those questions is no.

  5. ATKINSON
    April 8, 2016

    The “A Team” she does look like “Mr T”

  6. Fly on the wall
    April 8, 2016

    Get real Astaphan. You sat there and make save alot take over the country and now you speaking about brand ambassadors . get real

  7. Anonymous
    April 8, 2016

    So what about Mart in the morning

  8. Me
    April 8, 2016

    I don’t hear Astaphan advertising on Q95 but I must say this sounds more professional than Matt’s approach anyway. He thinks he is mr. Fine Foods, Dominica Brewery and Muslim store in one and that they can not live without him… “and we also have” and we also have, know what I mean? But actually he is complacent and lazy, just giving the mike to employees of these companies and letting them do the work for him. Matt, I listen to Q but turn off every time you come with an advertising spot like that because it is predictable, unprofessional and boring. You are too smug. Will this Astaphan team appear on Q95 also and create some more excitement?

  9. Jay prosper
    April 8, 2016

    People cannot afford paper towel but they can pay linton court bill for him. They have the most expensive phones. Dominican just need to put their priorities right and stop complaining.

    • country woman
      April 8, 2016

      Well that burn you, hahahahaha :lol: :lol: :lol:

    • penny lover
      April 8, 2016

      sounds like you’re the one who’s complaining .

    • Just saying
      April 9, 2016

      You seem to be the one complaining about other people expensive phone and them paying bill for Lennox.
      So because you have no money you should carry a piece of crap phone, we may have hard times, but that don’t
      Make us destitute. Most of us buy paper towel, those of us who don’t, use cotton towel. SMDH

      • Tjebe Fort
        April 10, 2016

        What is wrong with a smooth stone, Very environmentally friendly too.

  10. Nice
    April 8, 2016

    Cool. At least this is not depressing or unfortunate news. Good job guys.

    • penny lover
      April 8, 2016

      their is medication for that , if its to much for you.

  11. Backstreet coffee
    April 8, 2016

    Oh please .. No one cares .people can’t even afford paper towel in Dominica .

    • hehehe
      April 8, 2016

      :lol: :lol: :lol: :lol: :lol: :lol: :lol: :lol: :lol: :lol: :lol:

Post a Comment

Your email address will not be published. Required fields are marked *

:) :-D :wink: :( 8-O :lol: :-| :cry: 8) :-? :-P :-x :?: :oops: :twisted: :mrgreen: more »

 characters available