Kubuli Beer hits St. Lucian market

kubuli beerSt. Lucians who have developed a fondness for locally brewed beer, Kubuli, will no longer have to travel to Dominica to enjoy it.

The beer is now available at retail outlets, bars and restaurants across St. Lucia, thanks to its distributor in that country, Bryden’s.

It is said that the beer has attracted many fans among St. Lucians, especially those who visit Dominica for the World Creole Music Festival. However, it was not widely available on the island.

Brand Manager of Kubuli in St. Lucia, Kim Florent, told The St. Lucia Star that the beer is being introduced on the island at an affordable price and comes as part of Brydens’ commitment to continue sourcing new, exciting, quality products to be made available to the St Lucian people. “One of the highlights of this great beer is the fact that it is brewed with one hundred percent natural spring water and under the strictest brewing processes and quality checks,” Florent said.

He said the beer gives the discerning St. Lucian drinker a choice. ““And we think that Kubuli is a great choice and one we are proud to be associated with here in the Saint Lucian Market,” he told St. Lucia Star.

Kubuli derives its name from Waitukubuli, the Kalinago name for Dominica. It is brewed by Dominica Brewery & Beverages Ltd. which is located at Snug Corner, Loubiere.

The company employs 70 full time staff and some of its export markets include St. Thomas, St. Croix, Tortola, Anguilla, Antigua, St. Kitts, Montserrat, Martinique, Guadeloupe, St Lucia, Barbados.

Kubuli is brewed with 100 percent natural spring water, the finest malted barley, hops, yeast and sugar and is described as a “German-oriented beer.”

It is the recipient of a Gold award from the reputable “Monde Selection” Quality Awards.

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43 Comments

  1. Patriotic Dominican
    April 18, 2013

    DNO can u please inform us of the date which kubuli was a gold award recipient. Everyone in d a is drinking Carib or Heineken which are both brewed abroad and in 2013 only kubuli hit lucia. D a to lucia not far this should have been done ages ago and by now should have been well known globally.cmon kubuli is proven to be the best amongst the rest it should be all over the world. Anyway enough said on that let’s take it further now.

  2. Malgraysa
    April 8, 2013

    PS. if I were the owner of the sister brands in the neighbouring islands I would seriously think about concentrating my brewing activities in Dominica under one label, certainly within the OECS, to achieve economies of scale with a proven premium product.

  3. Wiseup
    April 8, 2013

    Only now? R we that behind in time?! Paaapa

  4. natural dominican
    April 8, 2013

    it’s about time

  5. Attitude
    April 8, 2013

    Congrats! We are looking forward to seeing Kubuli Beer on the international market.

  6. Jamarah2002
    April 8, 2013

    This is great news as Kubili benefits from DA’s natural spring water and the origins of the German hoffmeisters have impacted on a very positive way.

    I am relatively humble beer connoisseur having drunk brews from Africa, Australia, Japan, China, India, Thailand, US,UK, Europe and Caribbean-DA’s brew stands the test of time and can compete globally.

    I have to say Heineken and Piton is mediocre when compared with Kubili

    It is ironic that if successful the new export channels will bring much needed FOREX to DA, as Brydens is Bajan Retailing and Distribution Company with LATAM, US, UK and Caribbean strategic partners too. This panacea should be used to increase DA’s food, flower and fauna exports too. The Government, DEXIA, agriculturists, business people, DA banana producers, Tourism bodies and the Huxters Assoc have to deploy an aggressive holistic marketing strategy to plan a concerted global push. Whilst avoiding being hijacked by inept parodies of the charades who called themselves directors and managers with no specialist knowledge, but are put into their roles and positions due patronage and nepotism, a juxtaposition to the scholastic and experience of ‘merit’

    Finally, I could draft this plan, but will not as what frustrates me about DA is where there is a will, the way is blocked. :(

  7. April 6, 2013

    So long i have been a seller of the kubuli beer the taste of the beer is blend of one of the finest i have ever taste before!

  8. legit
    April 6, 2013

    csme better late than never..

    • islandtyme
      April 9, 2013

      You mean OECS Economic Union. What has CSME done for us lately?

      Don’t see the beer in ANU so much though. I really enjoy it and I’m not really a beer drinker.

  9. Graham Chambers
    April 6, 2013

    Kubuli, Piton, Wadadli and God knows whatever beer brewed all over same beer different local label….The argument however is if beer is rated by the quality of the water then Kubuli would have the edge of pure spring….

    • Malgraysa
      April 8, 2013

      Graham, you are so right! I have tried the beer from the same stable in Antigua, which is brewed to the same recipe but our Kubuli wins hands down every time. The biggest ingredient being water must explain this huge difference. The pure spring water used in the Dominica process gives a superior lavour that just can not be imitated.

  10. Anonymous
    April 6, 2013

    Who is the distributor on St. Croix?

  11. non resident
    April 6, 2013

    does Kubuli belong to Cervecería Nacional Dominicana?

    • Malgraysa
      April 7, 2013

      Yes.

    • Annon
      April 7, 2013

      No. CND’s brand is Presidente beer since 1935, and has since expanded to other brands such as Bohemia Especial, Presidente Light and Ambar.
      Kubuli is cosa nuestra – brewed and belongs at least in part to Dominica Brewery & Beverages Ltd.

  12. stcroix resident
    April 6, 2013

    how come i have never seen it in st.croix majority of arabs stores carrying benjos seamoss but i’ve yet to see kubli beer

  13. fil
    April 6, 2013

    Great news good luck to the managers. I would love to have one now. DA in NY.

  14. April 6, 2013

    I thought Kubuli were in St.lucia market already,I would like to know what was the hold back,And affordable price dont tell me is cheaper in St.Lucia,anyway i will not supprise because i recall i saw our product is cheaper other islands then Dominica.

    • cohenval
      April 7, 2013

      I had a Kubuli last week in St. Lucia. It cost me EC$3.50.

  15. Prophet2
    April 5, 2013

    The Economic Union is starting to work, free access to everything…all for one and one for all.

  16. Looking in
    April 5, 2013

    How can this beer be marketed in the US? I eh care if it sell for 10.00 a bottle, I will drink it over every other beer……when when and how? We need Kubuli in the US please.

  17. Kubulian
    April 5, 2013

    Sometimes it is not all about marketing. Some of us Dominicans needs to grow up.

    Countries have regulations. It is not always Dominica’s fault.

  18. Dasheen
    April 5, 2013

    Kubuli is great. Good news.

  19. Malgraysa
    April 5, 2013

    PS. There is something elswe worth mentioning. The Guinness brewed locally by Dominica Brewery is dynamite!It even beats its famous Irish parent, believe me.It is liquid soul food and a power booster, all at the same time! Black gold, I call it. Unbeatable!

  20. Moore Park
    April 5, 2013

    Better late than never; @ Grand Bayrian instead of criticising, why don’t you offer yourself as a distribution agent to promote Kubuli worldwide?

  21. I DIE NU
    April 5, 2013

    I’d love seeing it(Kubuli)in the US Liquor Stores….

  22. warma
    April 5, 2013

    only now? after all these years only now DBB find a way to sell Kubuli in St Lucia? I need to move back to show these people how business is done – my 21 years in the food, beverage & consumer goods business in NYC got to be worth something

    • hmmm
      April 6, 2013

      No please stay in NEW YORK CITY we will be fine without u. We here will continue to work to develop OUR country which u abandoned

    • Roseau
      April 6, 2013

      But “Piton” Beer is not even found in Dominica!! So better late than never!!

  23. Malgraysa
    April 5, 2013

    I have always preferred this beer over the much-hyped one from St. Lucia in the green bottle. it is simply is a superior product for the discerning drinker. Well done Dominica brewery.

  24. me1
    April 5, 2013

    It was about time, so long we have Piton & Heineken beer in Dominica, having Kubuli in St.Lucia makes a lot of sense. Good job KUBULI

  25. BRA
    April 5, 2013

    Forward we go DA People. Around the Caribbean next.

    Let’s market Kubuli Beer all around the world.

  26. Grand Bayrian
    April 5, 2013

    This is a fine example of how we are so behind in Dominica. We have a product like Kubuli beer, that has won many awards for its quality over the years, and only now, we are making it available in Saint Lucia? wow.

    • Malgraysa
      April 5, 2013

      Never too late Grandbayrian. “Good things happen to those who wait”. Cheers!

    • Kubulian
      April 5, 2013

      Do you really understand what the article is about?

      Is morons like you that will cry down your country but carry the burden of another country willingly, even if they are worst off than our Dominica.

    • MIA
      April 5, 2013

      Its best to keep the mouth shut if it is something negative that is going to be spewed out of it. Keep this in mind….MR Grand Bayrian!!

  27. Anonymous
    April 5, 2013

    Good job Dominica!!!!

  28. Sigh
    April 5, 2013

    Yes… I live in St. Lucia right now and was very pleased to see some of our products on their shelves. Way to go Kubuli. Hope this will be the beginning of what is in store for our country.

  29. Peeping Tom
    April 5, 2013

    Kubuli is moving forward. This is great news for Dominica.

    • lang dough
      April 6, 2013

      St Lucia isn’t in a great negotiating position when it comes to beer, we have been importing Heineken beer en-masse from St Lucia for several decades. Further more we import large quantities of soft drinks from them. So quite frankly this is long overdue.

  30. My view
    April 5, 2013

    Well it was about time. I think our marketing of this beer is very poor.

    • Anonymous
      April 5, 2013

      Mostly everything we market is poor!!!

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