ATLANTA, August 29, 2011 – LIAT the Caribbean airline has announced that it has signed a multiyear agreement with Global Onboard Partners (GOBP), to create in-flight advertising campaigns that include advertising on all seat backs on the plane.
The carrier’s first campaign was rolled out last week and promotes the Island of Dominica and its numerous cultural and music festivals that take place on the island throughout the year.
“Our seatback holders are producing amazing recall rates among passengers and we’re pleased to partner with LIAT to provide the Caribbean’s first in-flight advertising programme on the back of each seat that guarantees high visibility at all times during the flight,” said Global Onboard Partners CEO Kirk Adams. “In the coming months, we look forward to expanding the programme to include all areas throughout the cabin with imagery that brings the islands to life on the aircraft.”
GOBP will work with the carrier and its existing and new advertising partners to implement campaigns that reach passengers traveling through LIAT’s 20 destinations in the Caribbean.
“We at LIAT – The Caribbean Airline, are indeed excited to get this programme up and running,” said LIAT’s Marketing Manager Derrick Frederick. “The value to advertisers who can now offer products and services to a captive audience of approximately one million passengers over the course of a year is unparalleled in the region. It’s been a pleasure working with the GOBP team in further enhancing our in-flight experience.”
“We are thrilled to be able to reach all traveling passengers on LIAT and promote our beautiful island of Dominica,” said Elizabeth Wayland, Head of Marketing with the Discover Dominica Authority. “No other venue is able to reach this international audience in a distraction free environment quite like this. We are proud to be the first to take advantage of this unique advertising medium and educate travelers about our island and the many cultural activities and festivals we host throughout the year.”
To date, GOBP has partnered with 20 airlines across the globe, including AirTran Airways, Air Arabia, Jet Airways, SpiceJet, Spirit Air, Volaris and Wizz Air with campaigns ranging from seat back and tray table ads to complete plane packages.
@D’can by Marriage….Maybe you need to remove your rose coloured glasses and check your vision, because I don’t see where any one has bashed LIAT.
And by bashing, in the past, do you mean the personal experiences from a CUSTOMER POINT OF VIEW. If you don’t believe me, go to any 5 star hotel or cruiser ship and observe how the management and staff relate to their guest from check in to check out.
My point is this, until LIAT does not marry (meaning life long commitment) the FACT that “THE CUSTOMER IS NUMBER ONE”, throughout the region they will continue to struggle.
Way out there: On the contrary maybe if you borrow Eddo’s glasses you will be able to pick up the thinly veiled criticism of LIAT…Yes I agree Customer service is priority in everyway for the backbone of any company..Liat has unfortunately been lacking in this area for sometime..But its not for the lack of adressing this issue because they have…And its right for we the caribbean people to demand a better quality service for our hard earn cash..I have been all over the world and beleive you me some of the leading countries and airlines in the world have by far the worst customer service I have encountered….LIAT belongs to all a we from the West Indies regardless if your government is a shareholder or not…The basic mentality of the Caribbean folks must change rapidly to ensure that our travelling experiences are second to none…..Some of those 5 star hotels and cruiseships have the same problem my friend……I will leave you with this, I have known LIAT employees to go beyond their call of duty to ensure that the customer is satisfied. And by that I mean personaly delveiring a lost bag to the customers home or hotel, delaying a flight to get someone with a flight connection, business meeting or someone needing urgent medical attention sometimes even selling an advance purchase fare to passenger(ignoring all the rules and restriction of the fare)on the same day of travel just so that they can keep a financially struggling passenger happy(in the meantime putting their jobs on the line for ignoring the fare rules)….Or Dont you consider this good customer service….??? And hear this too I am a proud former employee of LIAT and one of those said employes who did all that to help the customers. And I will defend this company with all the breath I have left in my body…More to come!!
Once Again the Liat bashers are out..What does this airline have to do to please you people…Well you know what if they bash the heavenly father and his word what is an airline eh?..You folks should be at least pleased that Dominica was the first Island to be featured. And I must add LIAT is not the only airline in the world to downsize to keep planes in the sky. All and I reapeat ALL other airlines in this world have done similar downsizing to reflect present global economic trends…I say CONGRATS to LIAT and the Tourism Authority of Dominica to run with this great Idea.Some people need to get 20/20 vison and see beyond their noses
Points for trying. I still think LIAT needs to re-structure its company approach. Maybe they need to get two or three larger planes and start flying to North America. Use their Dash8s or upgraded models to shuttle passangers to different islands after arriving at their hub, Antigua.
Then they need to dramatically improve their customer service. They can start by organising a dedicated flight for bags in the event there is an excess. More fuel efficient aircraft could be obtained to cut fuel costs. Also, cut the salaries of the head office guys. They make alot for doing very little.
Was this marketing company paid to advertise among Caribbean countries or within caricom which i think is lame.
Nice move LIAT, at least after you put so many employees out of jobs when you closed ticketing offices, your move was to partner with (GOBP) to advertise Dominica’s natural beauty.
Maybe that’s why Ian Douglas said that the new season will be good, I guess he knew such a partnership was formed, whereby persons would be encouraged to visit Dominica after seeing those adverts while flying.