Virgin Atlantic CEO thought the LIAT complaint letter was hilarious

CEO of Virgin Airlines thought the LIAT complaint letter was hilarious

Most letters of complaint are filled with anger and vitriol and there is hardly any humor in them.

Not so with a complaint letter written to regional airline, LIAT.

The letter penned by Tennis pro Arthur Hicks was so funny that it caught the attention of CEO of Virgin Airlines Richard Branson, who had himself been the subject of a hard hitting and funny complaint letter.

Branson tweeted the letter to his more than 3 million followers on Twitter. It was picked up by numerous news organizations and as the old saying goes, the rest is history.

“How to write a complaint letter — read this hilarious note from a frustrated airline passenger,” Branson tweeted.

Below is the full letter.

Dear LIAT,

May I say how considerate it is of you to enable your passengers such an in-depth and thorough tour of the Caribbean.

Most other airlines I have travelled on would simply wish to take me from point A to B in rather a hurry. I was intrigued that we were allowed to stop at not a lowly one or two but a magnificent six airports yesterday. And who wants to fly on the same airplane the entire time? We got to change and refuel every step of the way!

I particularly enjoyed sampling the security scanners at each and every airport. I find it preposterous that people imagine them all to be the same. And as for being patted down by a variety of islanders, well, I feel as if I’ve been hugged by most of the Caribbean already. I also found it unique that this was all done on “island time,” because I do like to have time to absorb the atmosphere of the various departure lounges. As for our arrival, well, who wants to have to take a ferry at the end of all that flying anyway? I’m glad the boat was long gone by the time we arrived into Tortola last night — and that all those noisy bars and restaurants were closed.

So thank you, LIAT. I now truly understand why you are “The Caribbean Airline.”

P.S. Keep the bag. I never liked it anyway. 

The LIAT letter appeared in the weekly British Virgin Islands newspaper, the BVI Beacon, earlier this year.

“It is important to take customer feedback on board in order to improve – and also to be able to laugh at yourself,” Branson tweeted.