Digicel, Machel Montano, ink three-year partnership

The three-year partnership with Montano means "Digicel customers can enjoy multimedia experiences across multiple platforms and devices"
The three-year partnership with Montano means “Digicel customers can enjoy multimedia experiences across multiple platforms and devices”

Partnership set to deliver even more exclusive content to Digicel customers

Digicel today announced the signing of Trinidadian producer, song writer and soca legend, Machel Montano, in a ground-breaking partnership that will include the broadcast and development of content featuring Machel as he represents Digicel as a regional brand ambassador.

For many years Machel has been the star attraction at and emanating from Trinidad and Tobago’s carnival which has been referred to as one of the greatest shows on earth as it features massive bands, outrageous costumes, pulsating music and non-stop dancing.

This year, Machel will headline various shows including Army Fete and Fantasy Saturdays with the kickoff being his own Machel Monday show featuring Pit Bull, Lil John, Taurus Riley and Omi. Through the partnership with Digicel, The Machel Monday show will be made available on Pay Per View and accessible at http://live.ceen.tv/MachelMonday.

The three-year partnership means Digicel customers can enjoy multimedia experiences across multiple platforms and devices. And, as the carnival season kicks off, customers will be treated with sneak peeks and early releases of Machel’s new songs and videos – as well as behind the scenes interviews and looks as he takes his music to the people of the Caribbean. Subscribers on Digicel Play will be in for a treat as there will be multiple telecasts of content featuring Machel over the years.

Five-time International Soca Monarch Champion, Machel, is excited at the new partnership saying; “I am delighted to be joining the Digicel family. I have always admired the work Digicel does in entertainment and in the communities and welcome the opportunity to be a part of that.”

Digicel Director of Marketing for the Caribbean and Central America, Peter Lloyd, said; “We are very happy to welcome Machel to the Digicel team. He is a phenomenal artist who has shown his pedigree to the Caribbean and wider world for over 20 years. Our customers are at the heart of everything we do and this partnership is no different – as customers will get exclusive content including live concerts, music videos and exclusive footage which will be available on free-to-air TV, mobile and pay TV for our Digicel Play subscribers to enjoy.”

Copyright 2012 Dominica News Online, DURAVISION INC. All Rights Reserved. This material may not be published, broadcast, rewritten or distributed.

Disclaimer: The comments posted do not necessarily reflect the views of DominicaNewsOnline.com and its parent company or any individual staff member. All comments are posted subject to approval by DominicaNewsOnline.com. We never censor based on political or ideological points of view, but we do try to maintain a sensible balance between free speech and responsible moderating.

We will delete comments that:

  • contain any material which violates or infringes the rights of any person, are defamatory or harassing or are purely ad hominem attacks
  • a reasonable person would consider abusive or profane
  • contain material which violates or encourages others to violate any applicable law
  • promote prejudice or prejudicial hatred of any kind
  • refer to people arrested or charged with a crime as though they had been found guilty
  • contain links to "chain letters", pornographic or obscene movies or graphic images
  • are off-topic and/or excessively long

See our full comment/user policy/agreement.

3 Comments

  1. January 31, 2016

    By the way i have service with you guys but i will not fool by that,Digicel you guys just want more money from cosumers,Please create stuff that could make cosumers happy, Don’t only allow cosumers go deeper in their pockets.Treate the Caribbean people as brothers and sisters reduce the high rate data so we can feel liike brothers and sisters.

  2. January 31, 2016

    Digicel please ,Thats not important for us.You guys only create hardship for us with that high rates we dont have any choice so you guys take advantage of us ,If you guys so care for consumers why you guys wont reduce the high rate data that will allow us to call our femalies and friends in the Caribbean.These companies only there to reap us .

  3. hashtag
    January 31, 2016

    looking fwd to seeing Machel at all Creole Festivals!

Post a Comment

Your email address will not be published. Required fields are marked *

:) :-D :wink: :( 8-O :lol: :-| :cry: 8) :-? :-P :-x :?: :oops: :twisted: :mrgreen: more »

 characters available