Heineken and its local distributor, Josephine Gabriel and Company Ltd, on the weekend launched its new bottle dubbed the “K2.”
The company said the new bottle was designed to incorporate Heineken’s iconic brand appeal – fresh, innovative and different.
The new bottle has a longer and slimmer shape and the embossment quality “provides a stamp of quality and class,” according to the company.
The launch was held at the Fort Young Hotel and was said to be a “genuine Heineken moment.”
Below are photos from the launch.
All photos by Zaimis Olmos.
was that a lunching of the new happy hour?i did not get their point,or just a diffrent clothing for and old ‘played out’ product.
So why is the wife of the Heineken company owner drinking white wine instead of their product? What message does that send? Not good enough for her?
Interesting.
Hello. Well don’t you know that most of them don’t used their own products. It’s just like in America where the tobacco executives and their children don’t smoke cigarettes rather they want other people to smoke. Please my people open your mind. I don’t drink or smoke because I know better. They can’t tell us what is the nutrition value in alcohol or cigarettes.
Models are suppose to be sexy… no excess fat in the tummy are especially if they are to be wearing those kinda outfits.. not meg.. not fat.. Just right.. flat stomach, nice skin, well proportioned body and a pretty face.. AFTERALL!!! You cant use mediocre standards for models. people talking bout give them a break… they will get a break when they either stop modelling or get with the program!
This is 2013. A product launch deserves a classier look to attract/persuade it’s target customer. Especially for an international product like Heineken. There are a few guys up North who do very classy photography to improve image and convey your desired message. Even the body paint on the models lacks lustre. Better is expected for future launches. Yes…we know it’s Dominica…. and we sometimes have the “it good” mentality. But… We can definitely do better. All the best on the nest launch!
*next launch
what else is new ?
kubuli tasting good! nice lunching kubuli keep it coming
but dat not de original bottle ner
dey change when kubuli had come out with it budget size….
so no more small bottles???
or dat jus another size to add to de small one???
if is one size dat not goin to las cause bigger bottle means added price…..
but good luck anyway
who cares just the buswas getting richer and destroyiny our poor young men and women,very sad.give back to the communities.SHAME.
Steeeeuppp!!!!!
if u are doing body painting at least use a ruler
YAWN! what a waste of money. not everything deserves a “launching”
i thought this was the standard bottle as is in the u.s
This bottle been around since late 2009, early 2010…only now gets here and makes waves….guess old is new
Agent 47 – spoken like a true ignorant Dominican who thinks they know it all – Heineken launched a new bottle all over the World – get your facts before you write garbage – use the internet for more than just trash talk…
Dice with wine does not fit in with the theme of the event first of. Secondly I would have loved to see the old bottle against the new bottle without any of these people (no offense to the people), holding them.
Don’t judge a book by its cover. Don’t judge a beer by its bottle!
um…you people are so ignorant. So you can’t figure out why it serves DNO’s interest to run this piece? Amazing!
yea, who gives a toss?they said they took off the paper label and put a plastic one.well someone needs to tell them that plastic is bad for the nature isle.
I love a cold heineken, but i don’t give a froth what bottle they put it in, it would make more sense if they’d get the real thing from Holland rather than that second class stuff from st. lucia
fighting down a small island just like yours, when they do that I hope you fund the high cost.. (SMH)always fighting another island down..
LOL you are funny! Sure and you will pay three times the amount to pay for freight and duties etc. Not to mention the job opportunties that would be lost for St. Lucians and the list goes on. Even funnier is check all the thumbs up for an absurd comment!
I am proud of the excellent quality of the Heineken made right here in our OECS. Kubuli too is another great beer!
But by all means thimbs uppers, ask Marissa to bring in the holland beer and you better pay for it.
Admin yu are so generous giving $100,000.00 in feee advertisement to make heneiken make millions on the back of DNO for free. thks DNO encouraging the kids to drink get drunk and drive and commit crimes
New bottle? what is old is always new to Dominica. Take it away to the next level.
They can put it in a triangular bottle with flashing lights for all I care. Is still the same beer and inferior to our Kubuli.
you are right i don’t see anything in the new bottle then less stuff in a thinner bottle.Kubuli is the best.
What are Dominicans eating?! they are all huge! even the models have big tummies and thunder thighs…only in Dominica!
why are we so big, people my people this is unhealthy lifestyle for the so called “Nature Island”
Are you jealous that you are meg and flabby?
who beat you , you crying? what you talking about people tummies and thighs for? I guess the greener pastures some of you run to America for turn brown. give us a dam break
you sound like you overweight…
I wondered the same thing too. Seems like everybody on the island is bursting at the seams.
I fully agree with you. Not at all impressed with the so called models. They are all fat and not so attracting to a so called new product.
Give me my Kubuli.
Isn’t that your perception of beauty? you agree the standard of beauty is skinny? Everyone is beautiful and since you are the beholder, they are not attractive to you…that’s alright…
its easy to critize someones body structure or size when you are sitting behind a monitor and there is no pic of you for others to critize… all the ladies and models are beautiful… who are you to talk about their “huge tummies and thunder thighs”… they are lovely just the way they are. no need to bring them down on thier appearances.
Dice, on ice. A legal drug with no sensitive message like Dont drink and drive, or drink responsibly. Give me our Kubulie beer.
Is this a paid ad spot or is this considered news??
Yah, that is a strong siwo for a bottle eh…and I doh know if is me, but de bottle looking like the bottle I always know eh. But who am I to tell Josephine and them their bottle not new nah?
New bottle to Dominica. This bottle has been available abroad for a while now
Heineken launches a new bottle is not news.
Heineken launches a new bottle and gives us all a free case of beer. WELL THAT’S NEWS!
hmmmm like really???…… who cares????
