Kingston, Jamaica – Usain Bolt reported for his first day on the job as Digicel’s Chief Speed Officer on Tuesday, September 13. And to mark his first day, Usain’s home was officially upgraded to the fastest in the world.
Bolt, who has been an ambassador for the brand since 2003 and is now a global Lifetime Ambassador, was given the royal treatment upon arrival at Digicel’s regional headquarters in downtown Kingston. After parking in his specially-designated CSO parking spot, he was greeted with much fanfare by the entire Digicel staff.
His day consisted of unveiling his very own über-modern Usain Bolt Speed Lab which will be used to continue developing new and innovative ways of delivering high-speed internet and connectivity technology to customers. To ensure that Bolt could also continue on the fast path after his 9 to 5, the company also announced a 10GB (10,000MB) Internet upgrade for the legendary sprinter’s home – making it the fastest home in the world.
Peter Lloyd, Digicel Group Marketing Director, said; “The world’s fastest man deserves to have the fastest home in the world.”
Also on his list of things to do was to experience first-hand the role of a customer care agent. In addition to resolving their queries, he gave one lucky customer a free nine month upgrade to a Digicel LTE plan and another, an upgrade to the fastest home internet speed (200MBps) also for nine months.
Excited about his role, Bolt said; “I’m here to ensure that everything runs smoothly and fast of course, so customers will begin to see improvements. Outside of the office, I am working on opening a sports clinic in Jamaica. Injury has always been an issue for athletes so we need better care.”
Further explaining Bolt’s role as CSO, Lloyd said; “Usain will be taking his unique understanding of speed and translating that into Digicel’s products and services. This ensures that our customers will always have access to the fastest and latest in technology. Ensuring that his legacy lives on, Usain will also be passing on his passion for track and field through various philanthropic activities directed towards youth.”
The CSO capped off his day with a special lunch hour cocktail where he met and interacted with some of his fellow employees from across the business.
Always one to end on a high note, Bolt remarked; “I prefer a 9.58 to a 9 to 5 but I think I can run with this. Big up to my Digicel family.”
All you are haters. Don’t u see dem jamaicans are the baddest things bringing fame and futunes to d caribbean?
They putting d west indies on the map.
When they good they are d best. When they bad they the worst. Let em be nah.
Why the negative attitude. Are all black people ready to trash their fellows or is it only Dominicans that are so
I very happy for BOLT and his sport accomplishment.
But the issue I have is BOLT could do much better for his country by becoming a Business Entrepreneur, with the likes to attract any major manufacturing entity in the WORLD to do a joint business venture in Jamaica. Where he could be part owner and create more employment rather than work for Digicel as CSO.
He just an employee and does not own ANY part of DIGICEL.
BOLT does not need Digicel but Digicel needs him. Therefore taking this CSO job mainly serve Digicel and don’t have a wider reach to create more employment in JA or to empower himself as a business owner.
I wish him the best but I hope he can see the light soon ….and venture out on his own to forming a corporate with the potential to attain Digicel yearly revenue of 1.2B(USD).
Read thru the lines. $$$$$$$$$$$$$$$$$$$$$$$$$$$$ for digecel. Well deserved, Not hating. A life long Legacy. Lots of people will be Runing after You, show them the Bolt. good luck and keep inspiring us.
Silly Dominicans… It’s all a marketing strategy. Duh!!! Think outside the box for once nah.
Everybody knows Bolt, Now everybody will know Digicel.
Why does a millionaire have to WORK but not for himself? I wonder…?
Emmy check how many sports millionaires in the U.S. gone broke because they did not have a life, they got bored some turned to drugs. The man chooses to work for a company that sponsors him whether he is a billionaire or not that’s his choice. Michael Jordan was an ambassador for Nike and worked for Nike. Bolt has investments and owns businesses across Jamaica, the region and the world. Eever heard of ‘Bolts Fast Track Sports Lounge/Bar. I am trying to get a franchise set up in Dominica so while Bolt working for Digi I will be working for Bolt but more importantly can you imagine Bolt through Digi visiting his franchise in DA what that would mean to the youth and people of Dominica.
He does not need the money. He is already a millionaire. You do know businesses go bankrupt. Owning one has its obstacles and struggles. Furthermore, accepting Digicel’s offer which is honoring him for lifetime, even though it means using his name, this is his appreciation and gratitude to Digicel for the financial support he received throughout those years.
Digicel will pay him with royalties for using his name. Digicel did not let him down when he was a so-called nobody then. Digicel believed in him and also prodded him on.
Aside from his sporting fame, he is a household name worldwide and well-respected, even more due to Digicel. He will not disappear into oblivion as so many others.
In the meantime he has other plans to help his people as he stated. He will be a busy man otherwise. Let’s wish him well.
I am so happy for Bolt. From Rags to Riches with hard work. I really enjoyed the Olympics and u inspired me, who would think that a country boy from Jamaica would be the fastest man in the world. Keep it up Bolt, keep aiming higher. Jah Bless
He is so arrogant it’s scary he makes us feel that he is the best yea right. Let him remove that rusty old ring on his middle finger that is when all fall down,he is paying his magician some solid money. Time will tell soon you all will see the real lightning man Usain Bolt.
Jamaica affairs who cares!!!
Exactly!! The man is speed officer for an networks company and has no degree in telecoms. What is his role exactly? I guess, you don’t pay your internet bill and he will run after you? If that is his job, Jamaicans better pay their bills on time..ha,ha, ha…
There is something called brand development and marketing. This is what Digital is aiming for here. Bolt will be a digital brand ambassador. The title chief speed officer is just acknowledging Bolts title as the world’s fastest man.
You cared enough to comment.
yes that is it. you lived your life first enjoying doing what you loved the most and now you can settle for a steady job a big one too….so when you looked back on your life you can never say you regretted. big thumps up to you…..i know there some with jobs but are not really happy inside cause it`s not what they really want….but that`s not the case with you it seems still we should all appreciate where we made. hope this will e further inspire young and not so young we can still do better….wish i was you right now lol…..lastly that`s what i truly call success when i look at it…you are most successful person i have seen and i`m not talking about making lots of money or owning a lot of business…..you are true role model to everyone God bless
lol made some typo errors
is that news… a man getting a job
Yes it is when its a big job and the man is 100% not qualified to do it. Digicel is a joke.
Yeah if he was found in slackness you would want to know because that would be news for you. Black people eh boy tell you.
how you know I black, and he was involved in slackness in rio and you see me commenting…. again IS THAT NEWS.
A black man getting a job these days is big news my friend