Dominica launches ReDiscover Dominica campaign

Horse back riding in Dominica

Dominica, The Nature Island of the Caribbean, has launched its “ReDiscover Dominica Campaign” to encourage travelers to visit the island.

Visitors, friends of Dominica, and Dominicans can enjoy discounts on a trip to the Nature Island and, in doing so, help the country on its path to recovery. Dominica was hit hard by Hurricane Maria in September, 2017.

Tourism officials have been working closely with key industry players to reaffirm Dominica’s position as a desirable Caribbean destination. The destination is rebuilding and it is a great time for nature lovers, meaningful travelers, adventure seekers, leisure travellers, wellness enthusiasts, educational travelers and others to visit The Nature Island.

The ReDiscover Dominica Campaign will offer deals on hotel accommodations and on-island activities to attract travelers.

The ReDiscover Dominica Campaign will run in all of Dominica’s major source markets including the United States, United Kingdom, Canada, France, Germany, Caribbean and French West Indies. The promotion features one free night on a minimum four-night stay at nine participating hotels. Guests can book four nights, yet pay only for three.

To qualify for the free night, interested visitors must book between May 24 to July 31, 2018, using the promo code DOM2018 and travel between July 1 and December 15, 2018. Adult visitors age 18 and over will be entitled to US$100 spending money in the form of coupon vouchers redeemable at fifteen participating vendors and participating hotels.

On island, activities include dining, car rentals, horseback riding, island tours, underwater experiences, spa services and duty-free shopping. The campaign will be promoted digitally on all Discover Dominica Authority online channels and on regional and international trade partner’s platforms.

Visitors are encouraged to book through their respective tour operators within their geographic location or book directly with participating hotels on the campaign website.

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9 Comments

  1. Peter Dick
    May 30, 2018

    While enjoying some of the light hearted comments, the truth is Dominica is the perfect destination for the right sort of visitor. Dominica needs more of these visitors. And the greatest reason for visiting the island? The friendship given freely by the people who live there.

  2. Neville
    May 29, 2018

    You won’t get an answer from them because they have not got one. Infact they are clueless.

  3. Me
    May 29, 2018

    Re-Discovery Dominica? was it lost?

  4. Roseau River
    May 28, 2018

    I just spent two weeks rediscovering Dominica. That was time well spent in my opinion

  5. David Livingstone
    May 28, 2018

    Questions:
    – Explain why its is a good time to visit Dominica, because it certainly doesnt seem that way from where I am sitting.
    – What is a ‘meaningful traveller’ ?
    – Are you really planning to promote car rental as an activity?
    – Why haven’t you mentioned hiking, culture and heritage ?
    I look forward to your expert insight.

  6. Henry M. Stanley
    May 28, 2018

    What’s a ‘meaningful traveler’ ?

  7. derp
    May 28, 2018

    too late St.Lucia snatch up all already… it’s dun like a mini Dominica, but more advanced…

    • d-a born
      May 29, 2018

      Serious thing. St. Lucia is our sister island and they’re leaps and bounds ahead when it comes to tourism. A lot has to be done for D/a to have a flourishing tourism industry.

    • Neville
      June 3, 2018

      That only a member of government or its agencies can answer. They try to sound very clever in order to cover up their short comings as far as doing their jobs is concerned. The government and its agencies are all top at talking the talk but they all fail miserably at walking the walk.

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