BUSINESS IN FOCUS: Dragon Windows – where customer service and quality has no limits

Staff of Dragon Windows

Quality and excellent customer service are what define Dragon Windows, a local company registered as Construction Material and Services Ltd.

The company, which employs at least 70 percent Dominicans, manufactures UPVC windows, doors, railings, fencing, partitions and other products.

Business in Focus interviewed Vice President of the company, Stella Zhang:

1. When did you set up business in Dominica?

A: Dragon Windows was officially registered in November 2001 in Dominica as Construction Material and Services Ltd., and the first set of products of Dragon Windows was manufactured in February 2002.

2. How many employees do you employ? How many are Dominicans?

A: Dragon Windows currently employs 24 employees; more than 70% of them are Dominicans.

3. What are the products your company supplies?

A: We manufacture UPVC windows, doors, railings, fencing, partitions and other products including eight major series of windows and doors with more than 30 different designs, four series of railings and fencing with more than 10 different styles; we specialize in providing customized solutions and building to fit every customer’s specifications.

4. What sets you apart from other companies who supply similar products?

A: 10-year local and regional experience in construction-related supplies provides us with in-depth knowledge of the industry as well as the market; “quality comes first” and “customer oriented” principles has always guided the various aspects of the company’s operation; establishing and maintaining a reputable, trustful and reliable brand is what Dragon Windows pursues; expertise in professional design and individualized UPVC window and door solutions ensures that Dragon Windows provides not only good quality UPVC products at the most cost effective prices, but also build a healthy, long-term customer relationship with our professional post-sales services.

5. What other markets do you supply?

A: Since it was founded, Dragon Windows has targeted the entire Caribbean market as we have advantages of the CARICOM Community; the strategic plans to explore the export markets have been carried out step by step and we have achieved our goals with 30% sales generated by the overseas orders and 30%-35% of the products are exported. So far, Dragon Windows export to many Caribbean countries such as Antigua and Barbuda, St. Lucia, Tortola, St. Maarten, St. Thomas, St. Croix, St. Kitts, Guadeloupe, etc.

6. What is it like doing business in Dominica?

A: Generally speaking, it is nice but challenging doing business in Dominica. It is nice in sense of dealing with friendly people, and customers are reasonable, so mutual trust and understanding usually isn’t difficult to be arrived at. On the other hand, running a business especially a manufacturing company such as Dragon Windows is full of challenges. First of all, what we look at is a small market with a small population; volume production is hard to be realized. Secondly, we have to maintain reasonable pricing for the sake of customers while keep fighting against continuous increasing costs including materials which come over through long distance transportation and utilities on which expenses go up beyond our control.

Thirdly, experienced industrial workers are no where to be found for us, getting good apprentices and training them to skilled technicians with positive working attitude and team spirit is another challenge which we have been facing and coping with since the company was founded. Fortunately, Dragon Windows has developed our unique apprenticeship system through which we have gained all our local production line employees, and some of them have been with the company for almost ten years; those who were trained but didn’t get through also turned out more knowledgeable and more marketable in their future job hunting.

Last but not least, establishing a unique corporate culture which absorbs good sides from different regional cultures is not easy at all. Luckily for us, Dragon Windows has worked through all these years to develop our positive Dragon Corporate Culture among employees who originate from multi-national backgrounds, but communicate harmoniously, coordinate helpfully and work efficiently as a team which in our employees’ words is more like a big “family” than a company.

7. Based on our research, your material comes straight from China. How good of a quality are your products?

A: Quality is our life line. Dragon Windows ensures the quality of our products starting from selecting the highly qualified suppliers for raw materials. We import our UPVC profiles and hardware parts directly from branded, larger-scaled manufacturers in China. We believe that by avoiding in-between agencies and dealing with manufacturers, more control on quality could be maintained. For instance, the company which supplies our UPVC profiles is one of the largest enterprise group of chemical building materials and machinery in China; the company has fixed assets of USD40 million and occupies 50 acres in factory size and it has obtained ISO9001, 9002 quality certification in 1997 and CE certification in 2006. Its products are international standards and have been exported to many countries in Asia, the Americas, and Europe. Speaking of “how good of a quality our products are”, I would quote a comment from a very recent customer of ours: “I do recommend your company and its products and also its excellent service record. I must also admit that the products can pretty much sell themselves because they are of very high quality.” (Quoted from the email of Mr. E. D. Raoul of St. Lucia, who purchased all his windows for his new house in St. Lucia from Dragon Windows in April 2010.)

8. What is UPVC window? What makes it different from other materials, such as metal or wood?

A: UPVC is unplasticised (rigid) poly vinyl chloride. With its many favourable features, UPVC windows and doors have been the top choice of many people for over 20 years. Now, thanks to modern science and years of research, the development of UPVC profiles have become the most sophisticated substances available for windows and doors. Experts and consumers choose Dragon UPVC windows because they are tough, durable, offer design flexibility, cost effective and require little maintenance. Plus, our double glazed UPVC windows offer excellent thermal and acoustic properties.

UPVC Window Advantages Vs Window of Other Materials

Feature    MaterialUPVC WindowTimber WindowMetal Window
Resist Impact×
Extremely Durable×
Energy Saving××
Sound Insulation××
Design Capabilities×
Water Proof××
Weather Proof××
Termite Proof×
Rot Proof××
Borer Proof×
Fire Resistance×
Low Maintenance××
Cost Effective××

Notes: “√”: have the feature; “△”: partially have the feature; “×”: don’t have the feature

For contact:
Dragon Windows

Construction Material & Services Ltd.
Fond Cole Industrial Site
P.O.Box 1904 Roseau
The Commonwealth of Dominica W.I.
Tel: 1-767-448-0253
Fax: 1-767-440-1310

About Business In Focus

The purpose of this feature is to showcase businesses in Dominica to the local and international market, so readers can know a little bit more about their products, services and history. This is also a way of helping businesses in Dominica to strengthen the image of their product and boost sales.

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Any business can be featured – once you have at least a one-month advertising ongoing campaign with us, we will send a reporter to do a feature on your business, or you can do it yourself and send us your photos and article for publication on our homepage and in our special section.  There is no cost associated with producing the article and
photos.

How do I make contact?

Contact us at 275-3587 or dnoads@gmail.com

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7 Comments

  1. alina serieux
    November 23, 2012

    this is a fantastic company. i love the products and profiles. would definately recommend it. :-D

  2. observer
    November 8, 2011

    you don’t have to ask who is in control, the name of the vice president alone will tell who owns the business, The crumbs for workers and the dough for the asians, and you call that local?

  3. Anonymous
    July 21, 2010

    @WEH Weh:
    ummmm.. didn’t you see the surname of the vice president?

  4. Dominicans are so hard and difficult to please!

    If they featured all the Asians who work within the company, all hell would have broken loose, the complaint might be ” they taking Dominica from us.”

    I think it is a very good business, and I wish there were several hundreds more like that company operating on the island.

    Francisco Etienne-Dods Telemaque

  5. WEH Weh
    July 21, 2010

    I thought this was an Asian owned business? Where are the Asians who work there

    • DOMINICAN ABROARD
      June 3, 2012

      It is a Asian owned business but! it’s not in a Asian Country, it’s on a Caribbean Island, so they have to employ the Islanders. If we went to an Asian Country to live and work they would never give us preference over their own people, we would be lucky to even get a job… As the owner said 70% of the employees are Dominicans, so the other 30% must be Aliens then. :twisted:

  6. Gary
    July 21, 2010

    DNO you guys are providing a fantastic service for small enterprises. Congrats to the owners, showing your
    trust and belief in Dominica. Nice to see all these people employed. The next step would be support from the public buying local, supporting what is made in Dominica, showing and giving other investors an example as to how local business are welcomed and can be a profitable investment in Dominica.

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