Bello was a proud and impressive participant in the 57th annual Summer Fancy Food Show, in Washington DC. This is North America’s largest specialty food and beverage event.
There were over 24,000 attendees from all over the globe and approximately 180,000 products at the Washington Convention Center this year.
Bello seeks to build brand awareness, secure new markets through wider distribution in the US and international Gourmet markets. Attending on behalf of Bello was Michael Fagan, Helen Fagan and Catherine Fingal.
Michael Fagan, Managing Director of P.W. Bellot & Co. has come away from the show with a renewed sense of confidence and understanding of what the market requires. After a more than 10 year hiatus from the Specialty food shows, Mr. Fagan was encouraged by the enthusiasm regarding the Bello brand and product line. The support and loyalty to the brand from previous distributors and retailers clearly illustrates the viability and place for the brand in the Specialty Foods marketplace.
Ms. Fingal was overwhelmed by the enthusiastic reception of the products and the interest in Dominica’s development and culture. We also need to realize that the brand is an ambassador for Dominica. People pick up the product and immediately want to know all about Dominica and are eager to visit the island.
Bello was part of the Caribbean Pavillion coordinated by the Caricom Export Development Agency. There were several events geared to the promotion of Caricom products, including a cocktail party hosted by the Organization of American States. Each county and its products were deliciously featured in the catering menu. Various Caricom ambassadors attended and coordinated the event. Next year we’re looking forward to active participation by the Dominica mission which was not present; however, his vacant parking space was greatly appreciated.
Bello, since 1944 is Dominica’s brand and a vital factor in our economic development by creating foreign exchange, sales for farmer produce, employment, taxes, etc. We are looking forward to continued support from the Dominica community to create product movement on the shelves in local and foreign markets in order to encourage retailers and distributors to carry the Bello brand long enough to catch on in the foreign markets.