Bello was a proud and impressive participant in the 57th annual Summer Fancy Food Show, in Washington DC. This is North America’s largest specialty food and beverage event.
There were over 24,000 attendees from all over the globe and approximately 180,000 products at the Washington Convention Center this year.
Bello seeks to build brand awareness, secure new markets through wider distribution in the US and international Gourmet markets. Attending on behalf of Bello was Michael Fagan, Helen Fagan and Catherine Fingal.
Michael Fagan, Managing Director of P.W. Bellot & Co. has come away from the show with a renewed sense of confidence and understanding of what the market requires. After a more than 10 year hiatus from the Specialty food shows, Mr. Fagan was encouraged by the enthusiasm regarding the Bello brand and product line. The support and loyalty to the brand from previous distributors and retailers clearly illustrates the viability and place for the brand in the Specialty Foods marketplace.
Ms. Fingal was overwhelmed by the enthusiastic reception of the products and the interest in Dominica’s development and culture. We also need to realize that the brand is an ambassador for Dominica. People pick up the product and immediately want to know all about Dominica and are eager to visit the island.
Bello was part of the Caribbean Pavillion coordinated by the Caricom Export Development Agency. There were several events geared to the promotion of Caricom products, including a cocktail party hosted by the Organization of American States. Each county and its products were deliciously featured in the catering menu. Various Caricom ambassadors attended and coordinated the event. Next year we’re looking forward to active participation by the Dominica mission which was not present; however, his vacant parking space was greatly appreciated.
Bello, since 1944 is Dominica’s brand and a vital factor in our economic development by creating foreign exchange, sales for farmer produce, employment, taxes, etc. We are looking forward to continued support from the Dominica community to create product movement on the shelves in local and foreign markets in order to encourage retailers and distributors to carry the Bello brand long enough to catch on in the foreign markets.
So how are Bello products doing in the US and in Europe? Didn’t they announce big launches in these markets a few years back? I don’t see anything happening.
Did you see the food truck booth?
Good job Bello. Keep on moving!!
Way to go Bello!
Now this is company that can say :I Am Dominica : and Dominicans should rally behind this brand, cause the way Bello goes so goes Dominica. Bello and the Dominica farmers can have a marriage than can engulf the nation’s unemployed,but this must be a bi- partisan project,we have to make the pass remains the pass,and build the future with action fast,we know our troubles not over yet, but with hard work we will soon forget,the trouble days and all these petty fights,so come on people let’s get down to it , so we can make Dominica a productive state in the carribean. We will only succeed if we move like the sea(a body),and not like a river(indevidually).God bless Dominica .
FYI – a lot of us Dominicans in Washington DC Metro area who read DNO – would have loved to have read a previous article –
“Bello will be a participant in the forthcoming 57th annual Summer Fancy Food Show, in Washington DC” on xxz date”
– most of us would have showed up and given our support, and would have be able to write a comment on what they saw at the show.
Just a note on strategy.
I applaud Bello for this effort. Only one way to go, forward!
No need to hide your light under a bushel any longer Mr. Fagan. I feel disheartened to be told that your wonderful hot pepper is being sold under the Dun’s River brand (implying Jamaican origin!) in U.K. supermarkets at a lower price than it retails for here at home. Your product is, at least as good as Tabasco, which sells at premium. Keep on building that brand awareness as an “aspirational” line of culinary products. Good things come from Dominica also!
PW Bello is a great ambassador to the manufacturing sector of Dominica. Congratulations to Mr. Fagan and his team.