Dominica to host the Caribbean Spa and Wellness Association Symposium on Marketing Strategies

Dominica, will host the second symposium of the Caribbean Spa and Wellness Association (C-SWA) on marketing strategies from July 12 – 13, 2011 at the Fort Young Hotel.

The destination was selected for this regional meeting following a team effort from the Ministry of Tourism and Legal Affairs, the Discover Dominica Authority (DDA) and C-SWA Board Director, Lilian Piper.

This symposium will showcase what Dominica has to offer in the health and wellness sector, and will provide guidance on the way forward in developing this market while in its infant stage.

The Caribbean Spa and Wellness Association, in collaboration with Caribbean Export Development Agency (Carib Export), and with technical assistance from the DDA, expect local stakeholders and 40 persons from the private sector, CARIFORUM policy makers and international partners from around the Caribbean, the UK, Thailand and Germany to discuss a marketing strategy and way forward to brand the Caribbean as the world’s largest wellness and spa destination.

C-SWA has received US$800,000 in funding to become the leading support organization for Health & Wellness stakeholders. Research conducted by the Carib-Export indicates that the health and wellness sector is growing rapidly in the Caribbean. This sector translates dollars not only to the hoteliers and service providers, but also to the manufacturing and agricultural sectors.  C-SWA’s mission is to brand the Caribbean as the world’s largest Spa and Wellness destination of the world.

For more information on Dominica, contact Discover Dominica Authority at 767 448 2045. Or, visit Dominica’s official website: www.discoverdominica.com or follow Dominica on Twitter and Facebook and take a look at our videos on YouTube.

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2 Comments

  1. P.Bellot
    July 8, 2011

    Great initiative. It is in keeping with developing OFF-SEASON “boost occupacy” projects that I have long advocated – most recently at the DHTA general meeting!

  2. Olivia
    July 7, 2011

    Is this meeting open to the public to attend?
    Where can more information about the C-SWA efforts in branding the region be found?

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