LIAT revamps commercial department; to focus on revenue generation

liat2LIAT has announced changes to its commercial structure in order to bring a much sharper focus on revenue generation.

Lloyd Carswell, an internationally experienced Chief Commercial Officer is being appointed in this role on an interim basis for 3-4 months.

Reporting to him will be an interim Director of Commercial Operations (DCO) with responsibility for Revenue Management, Network Planning and Scheduling, Distribution, and Global Sales, and a Director of Commercial Delivery (DCD) with responsibility for Sales & Marketing, Customer Experience, and Cargo.
The DCO will be based in Antigua and the DCD in Barbados.

These changes will entail the move of six positions from Barbados to Antigua, although only five of these positions are currently occupied by LIAT staff in Barbados.

The roles of Sales and Marketing, Customer Experience, and Cargo, under the leadership of Leesa Parris-Rudder, will remain in Barbados. Total staff numbers in these roles are 275 who work throughout the region.

In order to strengthen the airline’s airport delivery organisation, a new role of Customer Service Manager is being created. This role will be based in Barbados.

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11 Comments

  1. Preacher
    August 12, 2014

    Liat will be there for a long time let us learn to live with it
    1974 is a long time and inspite of all the troubles they are still there let us hope for the best and stop beging negative

  2. Jay
    August 12, 2014

    The new position of of a DCO, with reponsibility for global sales overlaps the responsibilities of Leesa Parris- Rudder as does the newly created post of Customer Service Manager. With these new arrangements in place Liat could eliminate the the post held by Ms. Leesa Parris-Rudder as a Director, especially as it is the only one that remains based in Barbados and so safe money and avoid possible future internal conflicts. Maybe the good lady is too well connected?

  3. Nonsense
    August 12, 2014

    The incompetent people includes people of Dominica

  4. ATKINSON
    August 12, 2014

    O.k what does that mean, will liat give dominica better on time :mrgreen: service,ahhh that too much to ask for.

  5. true dominican
    August 11, 2014

    liat will never get better trust me i no ck it out the 6.10 am flight to dominica never leaves untiil 10.30-11.00 am every time
    why cant we have a flight leaving antigua at 7.00pm so patrons coming from england can ketch instead of overnighting in antigua and sleeping in the airport because u r not put up please liat help us dominicans we desrve it u told us to invest in the airline when we do u still treat us badly we shhould have kept our money

    • Free
      August 11, 2014

      @true Dominican please come out from under that rock you’ve nene living at.. You have no clue what u talk about. All international flights into Antigua gets in no later that 4pm unless they are late..liat leaves at 520pm so no body overnights unless their flight was booked that way…it’s time you guys stop making a fool of yourselves when u don’t know the facts..do ur research then comment.

    • Dominica_Lover
      August 12, 2014

      Stop with the absolute statements.

  6. grell
    August 11, 2014

    Liat will never advance,the way they treat customers is horrific,my wish is to see this airline never exist,The incompetent people in Antigua and the entire region needs to go.Bringing in new people does not change anyting

    • tor
      August 11, 2014

      as for them flight attendants

      • JoJo
        August 12, 2014

        yes, what do these attendants do? They don’t even offer you a cup of coffee or a glass of water but they look after their boys on the flight deck instead. Seriously, I do believe they are only there because it is a safety requirement and that plane would not be allowed to fly without one of them on board. I only wish they do not make it so obvious with their lousy customer service.

    • Dominica_Lover
      August 12, 2014

      New people from where? I assume you are not from the Caribbean as you have dismissed us all. Liat serves its purpose where no other has. We have no entrepreneurs going in creating any start-ups. We have some and in the meantime we have to endure unless our people who are so disenfranchised by LIAT will start their own company and run it as they would like.

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