A total of over 50 participants are being targeted to participate in the 2nd Annual Creole in the Streets Expo this year, organized by the National Development Foundation of Dominica (NDFD), scheduled for October 23.
The event, which targets small and micro business clients to the public, will take place in front the NDFD building on Great Marlborough Street, Roseau from 8:00 am to 8:00 pm.
It is also expected to showcase NDFD’s clients in the field of photography, catering services, nail parlours, providers of soap and other natural products, seamstresses, clothing and shoes stores, food and beverages, among others.
“This year we are targeting a total of over 50 participants or clients around Dominica,” PRO of the event, Carrie Charles-Thomas, said at the media launch on Wednesday. “This is an opportunity for citizens to see what is being produced in Dominica, to meet the entrepreneurs and to sample and purchase their product.”
She mentioned also that there will be entertainment by various cultural groups in the day.
She said the event aims to “to create an awareness of a high quality products available locally, creating marketing and advertising opportunities for Small and Micro- businesses, to create the opportunity to secure orders and customers, provide the micro/business owners with an opportunity to promote sales during the independence and the festival season, develop export potential of the Small and Micro-businesses and create linkages with Diaspora’s visiting during the independence season.”
She is appealing to the general public to attend the event to provide support to the NDFD.
“Come and support the entrepreneurs of Dominica and come and celebrate our Independence with us as well as we showcase services of our clients and some of our partners,” she appealed.
Executive Director of NDFD, Cletus Joseph described the event an activity with a difference.
“It’s not the traditional bacchanal and party that we like, but we need to show that we are worth a lot more,” he explained. “We have that aspect which is interesting and exciting about our culture, but we also have the opportunity to showcase that we are a resilient people and creative, and we can use what we have to get what we want. We need as local businesses to build that sought of brand awareness and branding for our products and get our people locally to use and consume more of what we produce locally.”
LIME is the gold sponsor of the event and Senior Marketing & Communications Executive, Ferdina Frampton believes the NDFD has taken its role as an institution that supports small businesses to another level, “by providing the forum, the opportunity for these small businesses to showcase their products and services, and more so local businesses to showcase their products and services.”
Frampton encourages participants to bring out their best.
“Let us make sure that when persons come to patronize and they come to purchase, or whatever they come to do on that particular day, that they have something of substance, something of value, something that they can say yes this was well done and I certainly support local,” she encouraged.
Other sponsors of the event include; Depex Color Lab, Kings Garments, Vibes Radio, Kairi FM, and KUBULI- Dominica Brewery and Beverages Limited.
Persons can still call the NDFD office at 448-3240, 448-8631 or 500-0859 if they wish to participate. The registration fee set for clients is $50, while non-clients are asked to pay $100.
This year’s activity is being held under the theme: “Nation Building Continues through the Restoration of our MSME Sector”.