New National Export Strategy will make marketing funds available for manufacturers

Douglas

Manufacturing and industrial entities here will soon be able to access finance for marketing under a new National Export Strategy (NES).

Director of Trade Eisenhower Douglas made this announcement at the launching ceremony for the Nature Island Paper Product Inc in Canefield on Tuesday.

Douglas explained that these funds will be made available by the Caribbean Development Bank (CDB under the new strategy.

“…We’ve put together this marketing strategy, the National Export Strategy,  and the CDB,  in fact, has been so impressed with what we’ve done that they’ve made quite a bit of funds available to us and very soon probably in about a month’s time, will be the actual launch of this strategy with the signing of the grant agreement,” he stated.

Douglas allude to the importance of marketing and compared the new NES to the government’s Tourism Master Plan which currently provides marketing assistance for persons within the tourism sector.

“Marketing is a very important activity. You can produce all you want but you have to produce for a market. You have to keep the market in mind,” he said.

“…Certainly marketing assistance will be available through this organised effort… Because the same way there is an organised marketing assistance for persons involved in tourism, there is organised marketing [for manufacturing],” Douglas stated.

Douglas warned however that this service is not intended to replace all marketing costs for the involved firms.

“It doesn’t mean that the enterprise itself wouldn’t have to do some marketing. You always have to do marketing. And in fact production and marketing you could think of them as flipsides of the same coin… But definitely, the NES will assist greatly in the marketing assistance for enterprises like this,” he said.

The trade director said that the NES launch will take place next month and did not wish to divulge additional information on the matter at the moment.

A press release on Government’s website www.dominicagov.dm dated November 21, 2007 stated that the Minister for Trade Industry, Consumer and Diaspora Affairs Colin McIntyre had been working “in conjunction with DEXIA and other partners in spearheading the development of National Export Strategy for Dominica”.

“Once completed, the strategy will help determine the priority sectors, crops and products that should be targeted,” the release stated.

According to Inter-American Institute for Cooperation on Agriculture (IICA) 2009 Annual Report, the NES was completed within a year through funding from the European Union.

This report states that a programme for implementing the NES for Dominica was being formulated for implementation in 2010.

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