Products Promotions Manager of the Discover Dominica Authority (DDA), Kathleen Cuffy- Jno Jules has called for more use of the Dominican flag during Carnival 2016 as a form of branding the event.
Cuffy- Jno Jules said on Wednesday said that the island’s Carnival does not have a brand but plans are underway to address that issue.
“We have basically no type of branding as it relates to Carnival,” she said. “We need to have some kind of branding for Carnival, Dominica’s Carnival ‘the Real Mas’.”
According to her, certain pictures are posted of Dominica’s Carnival but no identification is seen.
Hence, she is encouraging the public to use the flag of Dominica during Carnival as a way of creating a brand for the event.
“So what we are doing we are trying to encourage everyone, the public, persons forming bands, floats, costumes, costume bands to have a Dominica flag placed on the trucks, where they can be visible particularly as it relates to being captured by the camera,” Cuffy-Jno Jules explained. “At the end of the day a picture of Dominica Carnival is seen out there and we know that there is some identification that it is the original Carnival.”
She also encouraged retail shop owners to display Dominican flags so they can be purchased by the public.