Dominica’s participation at tradeshows in London and New York was successful says DDA

Discover Dominica Authority remains focused on fulfilling its mandate to increase the number of visitors to the island by effective participation at trade and consumers shows.

Earlier in March, officials from Discover Dominica Authorities concluded two major trade events in London and New York respectively. Both events provided a fantastic opportunity for the Dominica team to educate the travel trade on key destination updates and product news promoting Dominica as a key destination for 2022/23 to Caribbean specialists and international visitors.

On March 14, 2022, the Dominica delegation comprising of the CEO/Director of Tourism, at Discover Dominica Authority, Colin Piper, and representative from Brighter Group/FINN Partners participated in UNITE Caribbean which took place at the QE II Centre in Westminster, London. Unite Caribbean is a well-established ‘one-stop shop’ trade event for UK and European based tour operators to hold pre-booked, one to one meetings with tourist boards, representation companies and hoteliers from the Caribbean region. The Dominica team met with sixteen (16) trade partners at the UNITE Caribbean tradeshow over one day in a speed dating format. Meetings were held with key trade partners representing airlines, luxury tour operators and specialty tour operators including Caribtours and Tropic Breeze as well as partners from product development opportunities with Virgin Holidays, Scott Dunn, and Elegant Resorts.

Additionally, on March 15, 2022, the Dominican team along with Public Relations Agent for Secret Bay and Fort Young Hotel met with twelve (12) journalists from some of UK’s top travel publications for a trade hosted event-Media Breakfast in the esteemed Pelican Room at the Ivy, Victoria. During that time the Dominica delegation took the opportunity to discuss the new destination brand identity as well as attributes of the destination that the press could cover on press trips. Updates were provided on access to the destination from the UK and any alliances with regional airlines, product enhancement and relaxed entry protocols.

Similarly, the New York Adventure Travel Show and hosted trade event were considered successful. On March 17, 2022, a three-hour hosted trade and media event took place at the Cathedrale – a private garden space covered in greenery located near East Village in New York. Approximately thirty (30) trade and media partners were in attendance to meet with the Dominican team. Attendees viewed the destination presentation about the island’s access, hotel developmentand how they can sell the destination to their niche customers. They fielded many questions to the Destination Marketing Manager, Ms. Kimberly King and team and left more enlightened about Dominica’s tourism product.

This was followed by a three-day trade show, the New York Adventure Travel Show from March 18 – 20, 2022. This tradeshow was frequented by Tourist Boards, Destination Management Companies, Hotels, Airlines and Tour Operators from the Caribbean, Asia, Europe and the Americas. The event sparked a fresh level of excitement with many attendees declaring that travel is back!

Dominica’s representatives highlighted the destination’s sweet spot to attendees looking for unique, immersive vacation experiences in the Caribbean. The new direct flight from Miami with American Airlines, new travel protocols for US travelers, hotel updates, new destination branding, upcoming island events and itineraries were heavily promoted.

Special thanks to hotel partners Cabrits Resort & Spa Kempinski – Dominica and Fort Young Hotel for providing two prize giveaways for the events. Both events in London and New York had great success, and consumers and trade alike were excited to meet in person after two years to learn more about the latest news and updates from Dominica.

DDA representatives at New York Adventure Travel Show

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19 Comments

  1. Dominican Bwoi
    March 29, 2022

    How many Dominicans are there in Dominica?

    Now, how many Dominicans (& there descendants) are their in Guadeloupe, Antigua, St Kitts, Martinique, Trinidad, Virgin Islands, UK, USA etc? I assure you, there’s more Dominicans abroad than there are in actual Dominica. Why? Because other places had better houses, better living conditions, their society is more developed, better government etc. All of them saw a future in a far away land, but not in their own country. So what does that show & tell you about the state of Dominica if there’s more Dominicans in other countries than their own?

    Now, correct me. What part of my statement is incorrect? And if there’s nothing for the natives, why would foreigners want to come when the natives are running to THEIR countries?

    Many of the people still in Dominica are only there because they need to save enough money before they can runaway, not by choice :lol:

    Minds like YOURS are the problem. Clearly had no rational thought before…

    Well-loved. Like or Dislike: Thumb up 16 Thumb down 0
    • Mr CDCC
      March 30, 2022

      Could you please stick to the topic of disscussion.
      The article is not about locals,its about promoting Tourism for Dominica.
      we will always be Dominica.
      So what is Dominica, a small eco paradise with friendly people.Thats a great tourist product. We are descendents of caribs,blacks and whites so lets use that and stop playing a blame game.

  2. dorian Shillingford
    March 28, 2022

    Guess I will be unpopular. Truly need to separate the work of the DDA from the politics. That is not to suggest that there aren’t influences or political leanings. However, Colin and his team do an excellent job, both in external marketing and promotions and in domestic events. I was thoroughly impressed with the organization of their Covid-controlled, carnival events. Many factors affect the success of marketing programs and success itself is difficult to measure. Let’s support the hardworking civil servants.

    Hot debate. What do you think? Thumb up 1 Thumb down 42
    • Enough is enough
      March 29, 2022

      No, Colin and his team don’t do a good job. Infact, they don’t do a job at all. If it wasn’t for the fact that they were devoted Skerrit supporter, they all would have gotten the sack already. Piper earns heaps of money for years now. Show me one tangible positive that man has achieved.

      Well-loved. Like or Dislike: Thumb up 41 Thumb down 1
      • Gary
        March 30, 2022

        When you say quote, “show me one tangible positive that man has achieved, ” do you know how childish, and silly you sound, why is it someone has to show you something to believe, when what you deny is there for you to find out, that is why they say facts are stubborn things, you ignoring such facts with your silly partisan political beliefs will not make them go away, keep deceiving yourself at the expense of your partisan political beliefs, If that’s what brings solstice to you be it, wow.

        Hot debate. What do you think? Thumb up 0 Thumb down 36
        • Enough is enough
          March 31, 2022

          Only somebody that believes what Skerrit says and then defends it, can pen utter nonsense like that. The only people that have partisan political believes are those DLP members and Skerrit worshippers like yourself.

          Well-loved. Like or Dislike: Thumb up 35 Thumb down 0
  3. Dominican Bwoi
    March 28, 2022

    Dominicans don’t even want to live in Dominica because there’s nothing to do, so why would foreigners want to go to Dominica?

    Get rid of Skerrit, fix the island & watch everything blossom. The tourists will follow but we need to start with ourselves first.

    Dominica WILL become great as soon as the people in power that have been holding back the island for years are taken out of their positions

    Well-loved. Like or Dislike: Thumb up 42 Thumb down 6
    • Gary
      March 28, 2022

      Lol, well if Dominicans do not want to live in Dominica, who is going to develop the Country, I wonder if you had any rational thought
      as to the opinion you expressed before you wrote such comment. Do you really think that removing Skerrit Dominica will magically become the paradise you envision. It minds like yours that need to change, collective minds like yours are more harmful to the Country
      than The PM, so long.

      Hot debate. What do you think? Thumb up 0 Thumb down 44
      • Dominican Bwoi
        March 29, 2022

        How many Dominicans are there in Dominica?

        Now, how many Dominicans (& there descendants) are their in Guadeloupe, Antigua, St Kitts, Martinique, Trinidad, Virgin Islands, UK, USA etc? I assure you, there’s more Dominicans abroad than there are in actual Dominica. Why? Because other places had better houses, better living conditions, their society is more developed, better government etc. All of them saw a future in a far away land, but not in their own country. So what does that show & tell you about the state of Dominica if there’s more Dominicans in other countries than their own?

        Now, correct me. What part of my statement is incorrect? And if there’s nothing for the natives, why would foreigners want to come when the natives are running to THEIR countries?

        Many of the people still in Dominica are only there because they need to save enough money before they can runaway, not by choice :lol:

        Minds like YOURS are the problem. Clearly had no rational thought before…

        Well-loved. Like or Dislike: Thumb up 21 Thumb down 0
        • Gary
          March 31, 2022

          Correct you on what, your opinion, that I cannot correct, you got such a shallow opinion. When you say, quote, “there’s more Dominicans abroad than there are in actual Dominica. Why? Because other places had better houses, better living conditions, their society is more developed, better government etc.” that’s too much of a stereotype, and lack empirical evidence and no evidence percentage wise to prove that after their migration, they achieved what they set out to get or gain what Dominica couldn’t give them. Have you heard the statement, the grass may not be always greener on the other side. You must remember, people also come to Dominica for a better living, it sounds strange but true.

          This is a very complex topic, people migrate for many reasons, not limited to your shallow stereotype reasons. It is very sad in the manner how you trivialize such matter regarding Dominica and Dominicans, but always remember to be thankful to those who stayed behind to build the Country.

          Hot debate. What do you think? Thumb up 0 Thumb down 33
  4. Dominican Bwoi
    March 28, 2022

    I’ve always hated how Dominica is marketed to the rest of the world. They don’t make it look attractive/touristy like all the other islands (and every other single country in this world does). Plus the photos always look terrible in my opinion. You’re supposed to “sell” your product to attract customers, but all the photos I ever see of Dominica look bad, plus what they take photos of isn’t really photo worthy. They take photos & promote things that people can do in their own country. Nobody is going to travel to Dominica just to look at grass & trees, or walk on hills, drink beer etc lol, you can do that literally anywhere on this planet. Promote what makes Dominica unique & take better photos. And then MAYBE more people would want to come. But also, Dominica needs development. Most of the Caribbean is in 2022 but Dominica is still in the 1700’s. Preserving history is necessary, but that doesn’t mean the whole island has to remain an eyesore…and kick Skerrit out. Make D/A again :lol:

    Well-loved. Like or Dislike: Thumb up 41 Thumb down 4
  5. Tour no more
    March 28, 2022

    Another boondoggle. Setting up a booth for what benefit. To see who randomly walks by? I guess. We will remain U1ndiscovered Dominica

    Well-loved. Like or Dislike: Thumb up 21 Thumb down 5
  6. Beta
    March 28, 2022

    May I asks the DDA on what they base the statement that these trade shows were a success? How did they come to that conclusion? How did they measure that?
    Could it be that we had last year 100 visitor and now we have 102? Only in a kleptocracy like that of Skerrit, can people like Piper get away with mediocrity like that for more than 10 years. What have they got to show for it? How do they account to the taxpayers in DA?

    Well-loved. Like or Dislike: Thumb up 51 Thumb down 2
    • Betty
      March 28, 2022

      Spot on. According to them, every single thing they do is a success. This was just another all inclusive shopping trip for DDA. They are hopeless and a complete waste of money.

      Well-loved. Like or Dislike: Thumb up 42 Thumb down 1
      • Ibo France
        March 28, 2022

        @Betty

        I was about to express that very sentiment but you got to it before me. Every time members of this failed concoction of rogues and kleptocrats travel overseas, they return claiming superlative success. However, living conditions in Dominica retrograde.

        Life in Dominica is hard like a rock now it’s harder than cast iron.

        Well-loved. Like or Dislike: Thumb up 29 Thumb down 2
    • Dominican Bwoi
      March 28, 2022

      This is Dominica we’re talking about. Success is measured by how many passports they we potentially sell. Last year it was 100, this year it’s 102 :lol:

      But yes. What made it successful? There’s not one line in the article that says why. Just because they gave a little speech & the white man clapped for them, that doesn’t make it a success, that just means they listened. It’s not a success if no results come from this event

      Well-loved. Like or Dislike: Thumb up 27 Thumb down 0
  7. Original
    March 28, 2022

    Every event is successful yet for years tourism statistics shows a steady decline in visitors. Colin Piper is too comfortable, how does he maintain his job with those declining figures for all those years? I don’t get it! We need more competition let merit be our judge!

    Well-loved. Like or Dislike: Thumb up 30 Thumb down 2

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