The Dominica Solid Waste Management Corporation (DSWMC) unveiled a new logo and mascot, as symbols of its new image for 2011 and beyond.
At a press conference held Thursday May 12, 2011 at its office in Goodwill, the first prize winner of the logo competition Miss Nari T. Royer, received an Acer, laptop sponsored by CIS Ltd.
Acting General Manager of the DSWMC Mr. Bristol Lawrence says: “The new logo depicts the future of the Dominica Solid Waste Management Corporation with an image of a green Island encompassed with the words Reduce, Reuse, Recycle and Composting.
“The logo creates the mental image of exactly what we aim to achieve as a Corporation. On this note we would like to congratulate Miss Royer for a job well done. This demonstrates once more the effectiveness and importance of having the collaborative efforts of the Corporation and the community. “
The Mahaut Primary School which emerged winner of the Sensay Se Pa Zordiz DSWMC Carnival 2011, opening parade competition, performed a startling skit on the separation of garbage in a home setting. The School received a prize voucher valued at $1,200 from J Astaphans and Co. The Sensay Mascot will be used to change mind sets in schools across Dominica, during the Corporation’s education programmes.
“Your support and continued involvement in the affairs of the Corporation holds a direct relation to the success of our operation.” Mr. Lawrence stated in his address. “For this reason very soon we will be rewarding some of our outstanding customers and communities with high quality household garbage bins, as part of a greater plan to see every household posses a garbage bin which in turn would reduce most of the public health risk related to garbage disposal.
“To keep the dazzling green that we showcase in our logo and to preserve our environmental integrity, the Corporation must take the leading role in the collection of the waste most harmful to our environment and people. This includes used lead acid batteries, used oil (cooking and engine oil) tires and metallic waste. Used lead acid batteries are classified as hazardous waste, it cause cancer, birth defects, and present an eminent threat to both human and the environmental life.”
As of Monday May 16th, 2011 the Corporation will offer $5.00 for each used lead acid battery brought to the Landfill. In addition the Corporation will waive all tipping charges on the disposal of used oil, tires and metallic waste. The charge of $5.00 a gallon will be waived on used oils. All garages, hotel and restaurants are encouraged to separate and store their used oil for collection, by the Corporation.
The Corporation very soon will be carrying out a coordinated collection of derelict and metallic waste from the communities which support the beautification program carried by government. Work with the village councils to cleaning up all old, broken down equipment and derelict vehicles from communities will continue. The Corporation can now be found on Facebook and its website: www.dswmc.com.
“Our environmental, Our responsibility, Reduce, Reuse, Recycle. The logo says it all.” he said.
Out of Nari’s defense, the logo was very different but she was asked to change it by the people of Dominica Solid Waste Management. It encompassed all the things in these comments.
Nari entered out of sincerity as a person who likes to do computer design for fun.
Please leave more constructive comments.
On the face of it this logo is just OK and I do not want to knock the designer. But really this is a serious proffessional business, especially for a important company such as this.
They took the international logo for recycling and put a map of Dominica on it. But we in Dominica generally lack imagination when it comes to logo. We put a map of Dominica, we add parrots and maybe a balizier and a crapeau…..so many so called logos in Dominica are like that.
A logo is supposed to be an icon that is immediately recognisable. It must not have alot of labelling, but so it is. And it is supposed to look as good in colour as in black and white.
I agree with you 100%!
I also debated Nari’s use the universal recycling logo but decided to let it pass. Indeed, there is merit in incorporating a universally recognised symbol.
Gary Anderson, the designer of the universal symbol, won an open schools and college competition for his design in 1970. If I were in Gary’s shoes, I would accept Nari’s imitation as the sincerest form of flattery.
If Nari has followed this thread, she must now realise that the creative arts is a controversial business!
I hope DNO will occasionally highlight other aspects of design.
It’s hideous, I’m sorry.
PAY CHEW’W
I think is a step in the right direction for DSWMC great logo i like it.
A logo contest is an interesting idea and helps include the community… But I wish they had brought in a consultant designer, one who specializes in branding, to work with the winner and help develop the chosen logo.
The logo concept is good, but unless you have experience in executing the design of a strong brand, it will be hard to produce a logo that can represent a public service company, such as the DSWMC, properly.
A concern that must be addressed is: will the logo work in both gray scale and black and white? For example, if it appears on a fax how will it look? If the company decides to cut costs and print some documents in gray scale, rather than full color, how will it look? If the logo is embroidered on company polo shirts, will the logo still be recognizable and readable?
Nari, if you have the desire to design, I encourage you to seek out professionals in the field for advice as well as pursue an education in design when the time comes. In the mean time, educate yourself with the many resources available online. Again, the CONCEPT is good, Nari. Congratulations on your logo being chosen!
Roger Burnett, I too have a number of years in design under my belt. I hope that soon we will see the standard of design raised in Dominica. I have not seen your work, but I hope you share my passions for Great Design.
I certainly do share your passion for good design. The ability to create and appreciate good design comes from living with good design in our everyday environment. For an example, I recently featured good and bad designs for Roseau street signs and balcony supports in my on-line diary.
You will find the entries at: http://sculpturestudiodominica.blogspot.com/
I agree, our surroundings do influence our appreciation and standard for design. In all fairness, the logo designed for DSWMC is comparable (and in some ways better) than many logos in Dominica….this should not be. The standard of design MUST be raised. And businesses have to be willing to invest in good design.
Your blog is very interesting! I prefer the older designs as well. Considerations should definitely be made in the designs of new City signage and structures. Roseau is rich with culture and history and should be preserved.
I COULD HAVE DONE A BETTER LOGO THAN THAT FOR FREE
give the child her credit eh, we must always congratulate the youth. How ever I think it should be fine tuned, but congrats young lady for a job well done
YOU JEALOUS
Miss Nari T. Royer deserves every credit for her excellent design. Designing a good logo is not easy – I know from professional experience in the field. Usually, the simpler the end result the more demanding was to conceive.
My only comment would be on the text: maybe a different type face, point size and colour. Nevertheless, full marks Nari. I hope you’ll consider a career in the visual arts.