Dominica will receive major exposure in the US market on Tuesday February 17, courtesy of Jungle Bay.
The hotel will be featured in the long-running TV game show “The Price is Right” where an adventure package will be given as one of the show’s coveted prizes.
Jungle Bay’s owner, Sam Raphael, said now is the ideal time to promote tropical destinations because of the cold winter being experienced in sections of the US market.
“Much of the US is experiencing a cold and difficult winter at the moment, so it is the ideal time to promote tropical destinations in the US market,” he said. “Jungle Bay is undertaking the promotion, however Dominica and the other hotels on the island will also benefit because of the free publicity this promotion brings to the destination.”
He said it is important that the opportunity is seized to market Dominica as a unique destination.
“It is very important that we seize every available opportunity to brand Dominica as a unique and exciting destination in the minds of potential visitors,” he stated.
Jungle Bay, with its 35 eco-cottages, was recently selected as the third best hotel in the entire Caribbean for 2015 by the travel review organization Trip Advisor.
This is the second time a Jungle Bay vacation package will be featured on “The Price is Right.”