BUSINESS BYTE: KFC Project Book Bag Continues

bellesKFC and its franchise holder Fine Foods Inc have set a long term commitment in offering the best service and products while continuing to give back to the community.

KFC Project Book Bag project launched in 2014, is designed to target Primary Schools students in vulnerable areas around the island.  Each year at least two schools will be selected with students in grade 2 & 3 receiving a quality school bag filled with stationary items such as exercise books, pencils, reading books, water bottle, lunch bag and other stationary items.

Juliet Martin, Marketing Manger of Fine Foods Inc, says that part of KFC mission is to continue its commitment to the community it serves through various programs such as The Project Book Bag which fosters the overall development of youth in Dominica.  This community outreach program assist kids at an early age to maximize the opportunities to reach their full potential.  The bags ensure that the kids have the necessary tool of a good quality backpack to keep their text books and other school materials secure during the school year.

The students from theBelles Primary School and Wills Strathmore Stevens Primary School in Marigot are beneficiaries of bags this year. Mr. Alven Abraham, Principal of the Wills Strathmore Stevens Primary thanked KFC for this gesture and said that the provision of such bags has been a concern as a number of students do not have a proper school bag therefore this contribution will provide the students with a good bag to keep their text books safe.

KFC is the world’s most popular chicken restaurant chain, specializing in the famous Original Recipe® fried chicken and part of the Yum! Brands that is a global Quick Service Restaurant leader.  YUM is a company that believes in giving back to the communities in which they serve both locally and globally. An initiative such as Project Book Bag allows KFC’s huge heart to shine.


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