EHS: Expert sees ‘great potential’ in local music video industry

Cuban instructor
Oriel Rodriguez, facilitator at music video workshop

Viewers, entertainers and music critics in Dominica will soon see marked improvements in the delivery of music video productions, as over 20 persons in that sector are currently sharpening their knowledge base in a three-week comprehensive workshop.

The workshop facilitator, experienced Trainer, Filmmaker, and Editor, Oriel Rodriguez, from the International School of Film and Television in Cuba, told DNO in an interview that after viewing some locally made music videos, he believes there is what he described as “some really big potential.”

“With some training I am pretty sure that in a few years time we are going to have really, really powerful Dominican music videos here if they continue working the way they are now,” he said.

Rodriquez said of all the local music videos he has seen so far, he is very impressed with Colton T’s “IceCream Man.” The video was directed and edited by production company Suggestive Inc. in collaboration with media marketing group 365 MMP.

“I really like it,” he  stated. “I can see now that we are in good hands.”

Rodriguez said during the workshop he hopes to instruct participants in making videos that portray their Dominican background and not imitate foreign styles.

“In a way I have been trying to teach our students here how to look into Dominica and look into Dominica’s roots to make their own music videos that would really reflect what is happening in Dominica, instead of trying to copy the MTV style or the style that is probably not suitable for Dominica,” he said.

He pointed out that given time and coaching he believes that the audio visual sector in Dominica will be producing some powerful works.

Meantime Coordinator of the workshop, Anita Bully said because of the limited resources, a course at the Dominica Institute for the Arts in audio visual training would be welcomed.

“We recognize the limitations of the local industry and the need for training in the local industry,” she pointed out. “This is possibly a course they could offer on an ongoing basis but you have to have a trainer to do it …it’s probably a course that can be done in the future.”

The workshop began on August 19 and runs till September 6.

Areas being covered include: Overview of the Music Video and Music Video Production, from Song to Script, story boarding, location selection and contraction, copyright, casting, production, editing, synchronization and color correction.

The workshop is sponsored by the Discover Dominica Authority through the Dominica Film Office in association with the Audio Visual Association of Dominica.




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  1. matriculation
    August 29, 2013

    Wonderful concept Mrs. Bully and your office. Dominican musicians need to produce more videos. Before music videos needed a lot of expensive equipment and specialist operators. Now to to advances in technology the means is more widespread. Without videos its impossible for Dominican musicians to make it to BET, MTV etc even TEMPO. You need videos to get recognition and the rest is history.

    To all the participants please make maximum use of the knowledge gained and let’s see Dominican talent getting recognition

  2. sandy
    August 29, 2013

    :) music videos are just one function that the training can be used for. This opens up the possibility of making TV commercials, promotional videos for Dominica tourism, short films, internet series, and with the right support even micro budget feature length films.
    Go for it Dominica!!

  3. tom
    August 29, 2013

    now dey want to do those things..our videos already reach on tempo

  4. s
    August 29, 2013

    dat is stupidness

  5. Jimi Hendrix
    August 29, 2013

    I am a bit ambivalent about this. The idea is great, but being able to monetize that knowledge is quite challenging in a small impoverished economy as Dominica’s.

    These things take money to develop and I don’t think this would be done as a hobby. After having acquired all this knowledge how does one turn this effort into something that one can make a living off? Migrate to another country and taking that knowledge away?

    At the best of times, artists make the bulk of their money from concerts and merchandize. How does an artists who will make little money from music sales pay technicians to produce high quality videos when they themselves are not making money from those sales?

    • real possie
      August 29, 2013

      Guess you don’t think Ambo videos to be of high qaulity.

    • antedote for fools
      August 29, 2013

      Video production dosen’t have to be high budget.

  6. just me
    August 29, 2013

    good vybz

  7. August 29, 2013

    Thant’s a great opportunity for Dominica, and all artist should take advantage of it, there is lot’s of potential in Dominica for what I have seen already.

  8. Simple
    August 29, 2013

    In a way I have been trying to teach our students here how to look into Dominica and look into Dominica’s roots to make their own music videos that would really reflect what is happening in Dominica, instead of trying to copy the MTV style or the style that is probably not suitable for Dominica,. He could not have said this any better. A welcome initiative though. Great Job.

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