Reggae artist Luciano has advised local musicians, particularly those who favor reggae music, to be conscious in their lyrics and sing about what is happening around them instead of attempting to follow the Jamaican trend.
Speaking at a meeting with the press last evening the reggae legend said originality is the best way to go. He further suggests that artistes use the mediums most readily available to them to market their product and step away from reliability on promoters and managers to get their message out.
Luciano will headline tonight’s opening of the 14th World Creole Music Festival at the Windsor Park stadium.
He paves the way for others like Jah Cure, Steel Pulse and several renowned zouk, compas and soca artistes from around the Caribbean, Europe and Dominica.
The festival runs through to Sunday.