Portsmouth-based local Hip-hop/R&B group CHOEB has released a new music video to kick off their latest studio album.
The video, for the song ‘Beautiful’ is the lead single from their new album and features Asher Thomas.
CHOEB (Coming Hard On Every Beat) has been steadily making a name for themselves locally and even regionally by releasing a string of popular singles and music videos. One of their last videos, ‘Magic Touch’ was in steady rotation on regional network Tempo for several months.
The new video was directed by Chad Ambo of local media production company, Ambo Visuals.
Ambo has worked with the group before in directing ‘Magic Touch’ and another video ‘Party.’
He described the video production process for ‘Beautiful’ as a fun challenge.
“The last video I did for CHOEB for the song named ‘Party,’ I really cranked up on the hype and fast-paced editing etc. This time it’s a love song. So we decided to mellow it out, and focus on telling a story, with visually-appealing scenes,” Ambo explained. “The song is incredible! Asher Thomas was an absolute beast on there. So we just focused on creating a great-looking, emotional and authentic video which is really going to tug at the heart-strings of the viewers.”
The video was shot on location at the River Tubing Eco-Village in Pagua, and at the Last Flight Bar in Marigot.
CHOEB’s new album, named C-IV, can be obtained currently from any of the group members and requested on the group’s Facebook page or by emailing email@example.com. Efforts are underway to make the CD available for sale at some of the local record stores and online.