Portsmouth group features Asher Thomas in new video

A scene from the video

Portsmouth-based local Hip-hop/R&B group CHOEB has released a new music video to kick off their latest studio album.

The video, for the song ‘Beautiful’ is the lead single from their new album and features Asher Thomas.

CHOEB (Coming Hard On Every Beat) has been steadily making a name for themselves locally and even regionally by releasing a string of popular singles and music videos. One of their last videos, ‘Magic Touch’ was in steady rotation on regional network Tempo for several months.

The new video was directed by Chad Ambo of local media production company, Ambo Visuals.

Ambo has worked with the group before in directing ‘Magic Touch’ and another video ‘Party.’

He described the video production process for ‘Beautiful’ as a fun challenge.

“The last video I did for CHOEB for the song named ‘Party,’ I really cranked up on the hype and fast-paced editing etc. This time it’s a love song. So we decided to mellow it out, and focus on telling a story, with visually-appealing scenes,” Ambo explained. “The song is incredible! Asher Thomas was an absolute beast on there. So we just focused on creating a great-looking, emotional and authentic video which is really going to tug at the heart-strings of the viewers.”

The video was shot on location at the River Tubing Eco-Village in Pagua, and at the Last Flight Bar in Marigot.

CHOEB’s new album, named C-IV, can be obtained currently from any of the group members and requested on the group’s Facebook page or by emailing choebstudios@gmail.com. Efforts are underway to make the CD available for sale at some of the local record stores and online.

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63 Comments

  1. 4real
    December 11, 2012

    Great job to the crew,Ambo alwayz supportive of them youth,CHOEB where u getting them beautiful girls there?

  2. Asher
    December 7, 2012

    big up to choeb for featuring me on this beautiful tune and video . chad ambo big up ur self . fgp crew and all the ladies who volunteered . very brave indeed . thnks for the support guys . mac and cheese paaaaaaaaaaaaw!

  3. Check it
    December 6, 2012

    D girl in d bang was singing as well doe cum n say is hot air da cuming out from her mouth..she know d song she in d group so she was singing doe cum so tal! Allu maybe well have prob with her so allu wanna diss d girl.Doe mess.

    • true
      December 7, 2012

      lol..i agrre wit wat the previous girl said didnt see the point of her in the song nor video, but i guess its just a matter of opinions..n.b-i donot know the girl in the video, so am not being bias , just stating facts

    • ummmmm
      December 7, 2012

      No one said she didn’t know the song though. I believe the person was simply saying that their is one female vocalist on the track yet in the video it appears to be two females singing. I watch the video and was also confused for a second why I only hearing one vocal but seeing two mouth moving..No problem with her in the video just don’t understand why she was lipsinging..it was distracting…Just my opinion. :-D

  4. hmph
    December 6, 2012

    aye but seriously wats up with di young ladies wardrobe & hair ..well except di girl with di one plait she ok, di rest blah! nice song doh…

    • yes
      December 7, 2012

      I agree also! The guys look fine but damn I swear dominicans can kill an aeropostale. I live states and don’t self rock it as much as them..

  5. Calli Salli
    December 6, 2012

    Who was the producer of this video?..it was well done!!!

  6. December 6, 2012

    I love the song, great voices, and the scenery. Please continue shooting all your videos in Dominica!

    My only critique is that I feel that the ‘Speaking’ Intro needs to be worked on or left out of your videos completely. I am sure you all are trying to reach an international audience, and not just us locals.

    Also the clothes, I am sorry but it just screams ‘Chinese’….You could ask..as a commentator said before me, a boutique to sponsor clothes or just seek a wardrobe stylist. You guys have to find a style and make it yours.

    • Calli Salli
      December 6, 2012

      lol….that makes sense though!!!about the speech and the clothes and the without shoes thing too!!!

    • Anonymous
      December 7, 2012

      The intro speech needs more content, but as to the use of Dominica slang, Jamaicans speak their patois in their music video and Sean Paul is an international artist so whats your point? About their clothes, unless its a fashion show, the clothes suppose to go with the video, its about young people in love, young people are not always full of money to wear expensive clothes so again whats your point?

  7. bone head
    December 6, 2012

    let me give my two cents….first of all people if your doing a video please get some clothing store somwhere to sponser your wardrobe cause remenber toutube is world wide and i guess the reason you are doing this is to get a big name sponcer…number 2 is…mr asha thomas you are gifted abd i suggest that you get into the calypso areana next year and kick dice a######….cause your voice and vibes is great…

  8. bigmack
    December 6, 2012

    i dont know any thing about music but for all i know this sound good and would listen every other day. keep on doing your thing choeb, big up!

  9. BERT
    December 6, 2012

    Am A Memember Of CHOEB And Am Telling It To Whoever
    Titled This Press Release That, This Title {Portsmouth group features Asher Thomas in new video} Didnt Make Any Sense And You All Must Stop Trying To BRing Down People The Group HAs A Name OF IT Own.. The only people who looked at this article was ahser fans, not choeb fans cuz the heading never mention choeb.. hmmmmm Am ANgry stpz

    • Dorival John
      December 6, 2012

      Oh shut up…you are getting a million dollars worth of FREE publicity on DNO and you there complaining…

      Have you guys ever put a paid ad on DNO to publicize all you album? All you getting free marketing and you there complaining about the headline? So you want to dictate what DNO should put in their headline? All you Dominicans not easy eh. Shucks man.

      • BERT
        December 7, 2012

        stop being a fool because it’s free dont mean we have to accept stupid treatment

        ADMIN: The headline is an editorial choice and will remain as is…it has nothing to do with ‘stupid treatment.’ If your group thinks it cannot accept our editorial choices, then probably we will not publish the material about the group sent to us.

      • yes
        December 7, 2012

        Is that I agree with the Admin!! Bertist you too prideful you must learn to humble yourself. There is certain ways to go about things. You didn’t like the heading but at least still be thankful that they took time out to publish y’all thing…

    • ummmmm
      December 7, 2012

      How is headlining it portsmouth group trying to bring y’all down though? Don’t you think you are blowing it a little bit out of proportion. Black people always feel somebody out to get them, calm down! The amount of time I count choeb in the article you crying for a heading. :-?

  10. word up
    December 6, 2012

    IDK why the post is named “Portsmouth group features Asher Thomas in new video” i am pretty sure the group has a name just as Asher has a name. but like they say is ONE SET i guess
    Just a loyal choeb fan !!!

  11. You Guys Rock!!!
    December 6, 2012

    Big up to the CHOEB crew!

  12. Cheers
    December 6, 2012

    That’s fantastic work Chad. I really enjoyed the video and the song. Asher realy added a great torch.

  13. Proud
    December 6, 2012

    OMG this Young Ladys Voice can give Rihanna a run for her money…..keep on striving forward.

  14. December 6, 2012

    Asher you rock! Hats off everyone who put effort into this. Keep going ! You have my support

  15. critciczz
    December 5, 2012

    great song, love the lyrics of you all song. however, i noticed that in alot of alu music alu use alot of autotune to smooth out alu voices. hence, when alu go infront digicel and crazy coconuts alu voice is soo out of tune and pure crap alu doin… anyways… keep doin alu ting wit less auto-tune n use alu natural beautiful voice….local is d best

    • true
      December 7, 2012

      preach it ..its true wat u say..heard dem live..nothing impressive bout that..but wen it comes to their vouce in the videos its great.

  16. uhmmmm??!
    December 5, 2012

    beautiful video and song..de brown skin girl with curls can sing! wat the darkskin girl(de girl bang) in blue shirt doing there nuh..???..she just der opening her mouth and only hot air coming out…awa wi.sigh..anyways everything was great but..

  17. Solo
    December 5, 2012

    OMG!! The quality of this video is aaaaahhhmazing! I love it. You really captured the beauty in Dominica…and the vocals? Wow! Great job guys. Your sound was really clear, the words were crisp and the story was easy to follow. Keep it up. I’ll stayed tuned for bigger and better things from this group!

  18. Linky
    December 5, 2012

    EASYYY!!!! BIG up d whole crew!

  19. blue blue
    December 5, 2012

    REALLY CATCHY SONG AND PRESENTATION. really brush up on your speaking and be a bit smoother with presentation but you all are getting there slowly but surely. POSITIVE YOUNG MINDS

  20. DESIE
    December 5, 2012

    I love d vibes but the voice needs a little training or it was not tuned rite

    but it good still

    • Suki
      December 5, 2012

      is true…expect asher

  21. December 5, 2012

    I am not a hip hop fan but I must admit that this is superb. The vocals are really impressive and I sincerely hope the material fall into good hands like J Z, the Atlanta dude who discovered Justine Bieber or any reputable producer.

    I would also suggest efforts to make the audition on some of these shows like American Idol , X factor, Voice etc.

    • critciczz
      December 5, 2012

      have u seen dis ppl perform live??? its like hmmmmmmmmmmm are they the same from the videos… i mean i love their music but they should be more natural

  22. 007
    December 5, 2012

    Great video the girls are hot and the vid producer know what he is doing keep it up

  23. Anonymous
    December 5, 2012

    Big up Chad Ambo…rising star of video productions…big up Chevon..dude can flow! Those girls can sing..Asher was the perfect addition…Bert is sexy as hell…the models were on point…Proud of my Portsmouth crew!!!!!!!!!

  24. Worried
    December 5, 2012

    hoping to see they make one featuring Colton T

  25. Anonymous
    December 5, 2012

    the chick has a great voice. lovin y’alls stuff while I’m here at Ross!

  26. Suga & Spice
    December 5, 2012

    just amazing love love love it #1 fan :-D

  27. hmmm
    December 5, 2012

    wicked music video and song! gotta love this!

  28. December 5, 2012

    i love choeb dey rock i hope dat god will continue blessing dem through out dre life #1 fan

  29. see
    December 5, 2012

    Big up talent Asher Thomas going Global

  30. real g
    December 5, 2012

    dominican youths doing wonderful things keep doing your thing yow its “BEAUTIFUL”

  31. Miami Massive
    December 5, 2012

    This is really great stuff coming out of Dominica, keep up the good work guys.

  32. December 5, 2012

    GREAT JOB GUYS…KEEP UP THE POSITIVENESS U GOT GOING!!!!

  33. Riddim Up !!!
    December 5, 2012

    great job….
    Dominica really got talent…
    good to see young people making such positive music….

  34. things happen
    December 5, 2012

    Good tings a gwan inna Dominica.Keep it up!!

  35. Gangnam Style
    December 5, 2012

    These guys are good…after hearing how talented these kids are, I will nevr listen to Boyon caca music again.

    Driving from Possie to Rseau, would a pop this CD in my player or Tripple K or CK or any Boyoun.

    Asha Do you “ting”..ama listen yo t’all instead

  36. 2Cute
    December 5, 2012

    i started feeling this track when asher came in.He is really good..No Doubt !

  37. D/ca all the way
    December 5, 2012

    well done…congrats

  38. Attentive listener
    December 5, 2012

    Very nice. Great work Chad & CHOEB

  39. Chris Ambo-Wallace
    December 5, 2012

    Congratulations to CHOEB on their latest video and album. Proud of my brothers Chad and Chevon and encourage them as well as all the members of the group to keep positive, keep working hard and continue to work towards bigger and better things.
    In all you do remember Luke 19:35 which says, “Yes,” the king replied, “and to those who use well what they are given, even more will be given. But from those who do nothing, even what little they have will be taken away.”

  40. depem
    December 5, 2012

    BLESS UP MY YUTES.

  41. lee-lee
    December 5, 2012

    wonderful video guys… keep up the good work… positive vybes keep makin possie proud!!!!!!!!!

  42. Really??
    December 5, 2012

    Asher Thomas is really talented. That talent should be nurtured and marketed. CHOEB is very good. Just some problems with diction and pronounciation. I liked the song but I was wondering why the two female vocalists when I can only hear one. She is not bad at all. All in all nicely done you guys!!!

  43. Me
    December 5, 2012

    Ok im really loving the vocals of the young ones..I think that the girl singing “beautiful…” has the potential to reach far with her unique voice. I love the fact that they featured our pristine rivers in the video.
    They arent perfect but with some help they can go big.like with wardrobe and makeup and also to improve the quality of their video. I would encourage anyone with the funds to assist these young people. Impressive guys..and Nicky you looking fly…i find you come out!! keep it up.

    • Not a herd follower
      December 5, 2012

      I SHARE YOUR SENTIMENTS. Some of the voices show great promise. Asher and the girl singing ”beautiful”, for example. Quality of the video could be better. But given the infancy of television/video production in Dominica, the efforts of all are commendable. We wish the young people well. Let’s us keep motivating them to strive for excelence.

  44. possie
    December 5, 2012

    beautiful!! thats the only way i can put it. keep on doing what alu doing young people, possie need alu. dygigi you look great there, i love to see when young people doing something constructive, keep it up guys, more to come

  45. weezib
    December 5, 2012

    Great Job as always CHOEB… keep growing from strength to strength… can you all rap on a jing ping beat? i would like to hear that

  46. tiny
    December 5, 2012

    i’m trying to find a song on YouTube ….what is the title of the song that has a line which says ALL WE HAVE IS JUST SEA WATER AND SAND

  47. Butterfly
    December 5, 2012

    love this make,love choeb,and i love chad astaphans work.please chad i would love to see Asher Thomas do Breathe Away i believe your writing skills and his voice would blow up.

    • uh...
      December 5, 2012

      You confusing Chad Astaphan and Chad Ambo.

  48. citizen
    December 5, 2012

    very nice video,however, i suggest that you all speak properly when filming videos,take into consideration your international viewers.Love your fashion sense but u guys ae still beautiful don’t be scared to PUMP IT UP!!

  49. Hate ignorance
    December 5, 2012

    Great work Chad and company, Wow. Using our natural scenery is so wonderful . keep it up .

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