BUSINESS BYTE: Digicel set to brighten Christmas for customers

Digicel's Christmas emoticon
Digicel’s Christmas emoticon

Digicel on Friday announced the launch of its Christmas campaign in which customers across Dominica are set to experience their brightest festive season yet.

The campaign is centred around the idea that sharing the joy of Christmas with one another increases that festive feeling, customers will see the campaign – which features the Digicel Santa emoticon *<|:D  – come to life on TV, radio, in print, in stores and on social media sites from today.

To underpin the essence that sharing the joy can brighten someone’s Christmas, Digicel is giving away cash and other prizes through weekly competitions culminating in a grand draw on January 10th 2014 when one lucky customer will enter the Digicel Cash Vault for a chance to grab up to EC$10,000 in cash.

There is something for everyone this festive season – whether a new or existing customer, a big data user or one who prefers talking. To enter the promotion, prepaid customers can simply top up with EC$15, make a five-minute Digicel to Digicel local or regional call, activate a data plan or sign up for a new prepaid or postpaid contract. Postpaid customers can also enter by paying their bill in full and on time.

Digicel Dominica Country Manager, Richard Stanton, said; “Christmas is all about sharing and as such, we are delighted to be launching this campaign, which, at its essence encourages people to share the extraordinary joy of the festive season in order to brighten someone’s Christmas. It gives us great joy knowing that we can brighten the lives of our customers by giving them a chance to win cash and fantastic prizes. In line with the spirit of sharing that is part of our Christmas campaign, we are touching the lives of our customers through our best value promotions and also through our community-related activities that will take place across Dominica in the coming days.”

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