BUSINESS BYTE: Facebook and Digicel launch free basic in Dominica

digicel-logoIn celebration of Social Media Day 2016, Digicel launched ‘Facebook Flex’, a new service that allows customers to access the popular social media service without credit or a data plan.

A condensed version of the Facebook service, Facebook Flex allows customers to like, share and comment on posts, update their statuses, upload photos and send and receive instant messages, without incurring data charges. To access premium content like photos and videos, however, customers can activate a data plan.

“Digicel is always looking for ways to offer Best Value to its customers. Facebook is widely used among Digicel customers and we are pleased to partner with Facebook. This product empowers the customer to manage their data and allow them to stay connected with family and friends without a data plan on the Digicel network,” said Nathalie Walsh, Sales & Marketing Manager of Digicel Dominica. .

“We are excited to make Facebook Flex available in Dominica, extending our partnership with Digicel across the region. Facebook Flex gives people more control over their Facebook experience, connecting them with their friends and family for free,” said Leo Leåo, Growth Manager at Facebook.

Right now, Digicel has over one million data subscribers. Through the Digicel/Facebook partnership, every one of the mobile provider’s customers will be able to use the social networking site for free to get the latest information, find jobs, get help and stay connected with the people they love.

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4 Comments

  1. lmckoy
    October 14, 2016

    The Plan: First, you get them addicted for free, then when they can’t do without it, hit them with the price!

  2. bsr
    October 13, 2016

    Facebook is determined to undermine net neutrality

    • October 13, 2016

      Net neutrality sounds sexy until you realise that it means that companies like Facebook are prohibited from literally giving access away for free.

      • Jo
        October 14, 2016

        Except it’s not for free…

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