In keeping with its mandate to increase visitor arrivals and expenditure, Discover Dominica Authority (DDA) embarked on a Customer Service Training Series in January 2016. The training targets Frontline Personnel such as Immigration Officers, Custom Officers and Forestry Park Wardens.
The training objectives are to:
• upgrade tourism service providers in the key components of the tourism product and the delivery of quality service;
• understand the importance of their jobs in visitor satisfaction;
• improve people relations through the utilization of effective communication;
• understand ways in which to develop positive visitor contact resulting in satisfied visitors.
To date thirty six (36) Immigration Officers and Custom Officers have benefited from the training series. The third leg of the training series will commence on April 11, 2016. This session will be facilitated by Caribbean Tourism Organization (CTO) Human Resource Development Consultant, Sharon Banfield-Bovell.
DDA recognizes the need to strengthen the Customer Service aspect of Dominica’s tourism product. With growing competition from similar destinations, it is felt that the delivery of excellent service is one way in which Dominica can increase its market share.