Dominica targets key tourism markets

A tourism site in Dominica

The Discover Dominica Authority has launched a post-hurricane social media and digital awareness campaign targeted at Dominica’s key markets, including Canada.

The campaign highlights the attributes of the ‘Nature Island’ that resonate with the adventure-minded client, the health and wellness fanatic and the underwater explorer, says Director of Tourism, Colin Piper.

Other markets for the campaign include the U.S., the UK, the Caribbean including the French West Indies, France and Germany.

It’s been just over three months since Hurricane Maria battered the Caribbean island.

“Even after a hurricane like Maria, it is pleasing to see how resilient Dominica’s climate is,” says Piper. “It is wonderful to showcase to our visitors that Dominica is truly nature’s haven, and coupled with the warmth and hospitality of the people, Dominica should be on your radar to visit or to revisit and rediscover!”

Piper says work is ongoing at restoring the numerous sites that the island is known for, including the Emerald Pool, Milton Falls, Botanical Gardens and Trafalgar Falls.

Meanwhile, private sector partners are ensuring that Dominica’s hike, dive and culture product is “ready-set-go” for January 2018.

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25 Comments

  1. Arturo
    January 5, 2018

    There are no quality people working at DDA. In its current form the agency is a complete waste of time and money. The tourism sector is about to enter a period of understandable and unavoidable decline until the island has properly recovered. This is an opportunity to ‘rebuild the DDA better’, not carry on with this disasterous mob. Sack everyone, employ a small, core team of talent and experience, be far more creative, and redefine and stick to a long term strategy. Oh, and stop this nonsensical use of climate change terminology.

  2. Ben
    January 4, 2018

    You know a large population of the country depends on Tourism today. Whilst i am not a fan of how Mr Piper handles Tourism I commend him for attempting to have some product in place to sell to Tourist. St Thomas was hit not long ago and have already started accepting ships. What it is they have to offer tourist that we do not have more of. Let us offer advise on how we can help not just critic.

    It is 2018 let us take a different approach.

  3. RastarMarn
    January 3, 2018

    Why allyou doh try to get an Advertisment campaign to get the Canadians to start importing more Foodstuff from Dominica???

  4. Real!!!!
    January 3, 2018

    Colin I don’t see Mr. Nassief at Secret Bay rushing to build back his destination because he wants to do it RIGHT and have an excellent product for the long-haul.

    So why is Mr. Piper rushing with this sub-standard tourism product rather than doing it RIGHT for the long term benefit of theTourism industry on island?

    These Fellas are just errand BOYS!!!!!!!

    • my D/A
      January 5, 2018

      you can’t build your tourism industry in one year. some people plan their vacation years before.

  5. Neville
    January 3, 2018

    So long Mr. Piper has been in charge of this and what has he got to show for it? Absolutely nothing!! He is like Skerrit, Tonge and the rest of them, great at words, but a failure at deeds. Dominica can no longer afford these people… We need to to say goodbye to them as a matter of absolute urgency.

  6. Music Producer
    January 3, 2018

    Oh Lorwt, here we go again 8-O 8-O What the heck is wrong with these government officials :-?

  7. Music Producer
    January 3, 2018

    This government gots too much Roro :mrgreen: climate resiliency? Bwahahahahahah! Allu HUSH, nuh? :mrgreen: :mrgreen: :mrgreen:

  8. Bird eye view
    January 3, 2018

    Climate Resilient campaign will disappear in a few months just like ” I am Dominica Are You” Why is it that some of you guys who say you all care about development afraid to talk about the real issues affecting the country’s development but instead choose to appear in agreement with Skerrit because it is safe to do so. I suspect if Skerrit say to build a house with the roof first, some of you will try it.

  9. My name
    January 2, 2018

    Oh Mr. PIPER please get it straight. Dominica IS NOT READY. Give the island a chance to heal

    • January 3, 2018

      When are we going to be ready when other island get ahead of us my people there are times we must try to be one step ahead of the bull

      • Dominican
        January 3, 2018

        Wallace is not only now after Maria. If we are honest we must admit that we have been lagging behind the others for a long time now.

  10. little yout
    January 2, 2018

    I honestly think Piper and Discover Dominica is a waste of money at this time. Send them home!

  11. Shameless
    January 2, 2018

    “Even after a hurricane like Maria, it is pleasing to see how resilient Dominica’s climate is,” says Piper. :mrgreen: :mrgreen: :mrgreen: :mrgreen: . I swear if I hear any government official use the terms “resilient” and “climate” together I am going to loose my head :twisted: :twisted: :twisted: . Why don’t these guys just shut the hell up if they have nothing to say?

    Let me see if being climate resilient PARROTS will fix the disaster we now have on our hands.. SMH

    Assertive like the rod of Moses! :twisted: :twisted:

    • January 3, 2018

      @shameless boy you killing me with laugh ? O la yo toe sot? Climate resilient change lol this to will fade away just like the other million promises :mrgreen:

  12. Dominican Passports
    January 2, 2018

    Dominicans care about tourism? I had to go up valley and the bustop was full of garbage next to the Botanical gardens that Dominicans love and cherish so much. Normally when tourist get off the cruise ship they usually just go in the gardens to take pictures and allu have all that zordi there? When tourist come to go boiling lake and hike they have to see that korshone smh,

  13. Dowad
    January 2, 2018

    Piper stop talking a bunch crap. It seems you all have just learned a new phrase,everything is climate reseliant , climate reseliant. Get the he’ll out of there and allow qualified and reputable people to do the work. Almost twenty years in office and nothing.

  14. Patriotic dominican
    January 2, 2018

    You need to start building the international airport.

    • Eidolon
      January 3, 2018

      What and then millions of tourists will rush to fly to Dominica? Which airlines will come on a daily basis? How many hotel rooms are there for a plane load of tourists? You all are dreaming.

  15. derp
    January 2, 2018

    a wah oui fix those huge craters allu have in the roads allu want those tourists to run off a cliff trying to dodge potholes smh..

    • Lo
      January 5, 2018

      As a foreigner that got injured because of a huuuge crater on the road, I can only agree with you!
      But still, I appreciate your country and will be back.

  16. zandoli
    January 2, 2018

    Colin with all due respect, when I visit Dominica, I outspend most foreigners who are not connected to the island. I am giving Dominica a pass for the time being because I do not want to subject myself to any kind of hardship while on vacation.

    Most of Dominica is lacking electricity and there are many places where there is no running water.

    My advice is to put all your effort into fixing the place and then present something to the visitors that will contribute to a memorable experience. The last thing you want to do is rush things, have these people visit our island, and never to return because of a bad experience.

    Do it the correct way.

  17. Paul Rossnof
    January 2, 2018

    There is gonna be masses of tourists from these key markets, Piper. They’ve just waited for your ready, steady, go to see the first climate resilient country in the world. Oh boy, God help Dominica.

    • Shameless
      January 2, 2018

      :mrgreen: :mrgreen: :mrgreen: :mrgreen: . Colin drink too much of the red Climate Resilient Cool Aid from Dr. Punj, from Enbar, Vielle Casse.

      Assertive but never aggressive! :mrgreen: :mrgreen:

    • pedro
      January 2, 2018

      First off stop tossing the word resilient so loosely that what you say does not make sense. “It is pleasing to see how resilient Dominica’s climate is”. Really Piper? How can Dominica’s climate be resilient. Dominica can work towards climate resiliency. But can the climate itself be resilient? Makes no sense. Secondly, whats the rush. yes, agreed that it’s a major income earner. But simply put “we ain’t ready yet”. Not with the infrastructure, roads, water, elec, ports included, not with hotels, site facilities, and most importantly (as far as our heritage goes), our most touted product, the natural aspect of Dominica needs time to heal. The honest truth is that tourists do not want to see and also be inconvenienced with the devastated homes, roads and bridges and lack of amenities too. Please be realistic. We want to have tourists have a pleasant experience. They may forgive a little, as some may know about the hurricane, but it is better to get good reviews and great…

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