C.E.O. of the Discover Dominica Authority and Tourism Director, Colin Piper has highlighted the success of the just-concluded World Creole Music Festival (WCMF) 2016, at the World Travel Market now taking place in London.
During an interview at the event, he said the festival was “a great one for Dominica, specifically after not having one in 2015.”
Piper said that there were a lot of visitors coming in from the French Islands and also from abroad to Dominica for their favourite time of the year.
The A-List artistes that were organized, accompanied by the perfect weather paved the way for a smooth running event, he pointed out.
“It was a spectacular show,” he stated.
Piper explained that in the days leading up to the show, there was a surge of people heading to Dominica.
“We had four ferries coming in on Friday, which were completely filled up. For the week leading up to the event, we were monitoring the capacity of LIAT, WINAIR and Seaborne, all of which were pretty much filled up,” he revealed.
Piper went on to say that the WCMF is judged based on economic contribution and concluded that the festival generates between $4-$9 for every one dollar spent or invested in staging it.
“You could see that in terms of hotel rooms being booked out, rental car agencies being booked out, private homes being filled up, super market and grocery shelves were being depleted all for a good cause.” Piper affirmed.
He continued by saying that the government will be pleasantly surprised when the figures derived from the last weekend in October, including tax receipts, are being revised.
Piper reiterated that the team looks not on the profit levels of the event but rather the injection into the economic prosperity overall to Dominica and its people.