DDA promotes Dominica as a wellness destination

A shot from the video

“Are You Breathing? Dominica!” is the name of a new video initiative launched by the Discover Dominica Authority (DDA) geared at promoting the nature island as a health and wellness destination.

The five-minute production, which was produced by LINK International, was launched at a short ceremony on Monday morning.

Head of Product Development at the DDA, Kathleen Cuffy, said the video will make it easier for potential visitors to see and appreciate the options that will make their holiday on the nature island exactly what it should be.

“The DDA believes that this niche will allow for further awareness of the island as a true haven for healing getting away from the hustle and bustle of everyday living to enjoy life how it was meant to be,” Cuffy pointed out.

She added that the video will further convince the European market that Dominica is the destination of choice when it relates to health and wellness.

The video can be viewed on various social media networks and will be utilized at various exhibitions, trade shows and will be sent to consulates and embassies of Dominica overseas.

Meanwhile Permanent Secretary of the Ministry of Tourism, Claudia Bellot, described the video as a marketing tool that promotes the island as an alternative to traditional health services.

She said the health and wellness sector can be taken advantage of by small businesses seeking a new niche to get involved in. However she urged them to keep local products which are on par with international standards.

“I have always said to many of the small business persons that they should not equate their local products with low standards of products … even if it is local it has to be on par with product that you can pick up in any overseas outlet,” she said.

She added that the products should be properly labelled and packaged and should not be differentiated from internationally purchased products in terms of the standards.

The video has already been aired on Facebook and has already received over 3,000 hits. It highlights the various spas and unique sites in Dominica.

See video below:

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  1. iiofhgio
    October 9, 2012

    love this video gonna make everyone I know look at it .

  2. joke
    October 9, 2012

    really wit de oil refinery that will be a nice trip for de tourist, and 3 white women walking alone in de bush, wit what happening to tourist in the last year, way boy you calling dem people to there murder….

  3. Anonymous
    October 9, 2012

    Now work on welcoming attitude towards tourists and good accommodations.

  4. October 9, 2012

    It will always have to do with the frame of mind, if the body is going to function with vitality and good health–and yes! The state of mind will depend on its environment. The body will accept the production of the mind, hence the reason for the discomfort of pain and other physical irritations.

    All a person has to do is to focus on the peacefulness of the scenaries in that video; that alone is enough to bring the mind into perfect relaxation–that is if the person of that mind knows how to appreciate the peacefulness of nature–willpower has a lot to do with it as well.

    If the mind goes to sleep at night and starts the day with relaxation, the experience will likely continue throughout the day; and even that day presented some bad situations, that mind is well trained and disciplined to go back into relazation, and Life in the body will continue without the destractions, that could interfere with the feeling of good health and wellness.

    I am glad to be a person from Dominica, we should consistently take time to give God the gratitude for blessing us with such beauty and relaxation in the landscape of our homeland, instead of breaking her down, because of the behaviour of those with no sense of appreciation for the good things around them.

  5. Jane Messam
    October 8, 2012

    Lovely video Dominica. Now it is time to focus on the infrastructure and get those hotels to the best standards possible to retain your tourists and the likes. Great inititative.

  6. out of south city
    October 8, 2012

    @anonymous, I truly agree with you, however we must not forget that a lot of us have been removed from physical activities also. There are more vehicles on the island now which means less exercise and we consume more unhealthy foods as well which contribute to obesity and other diseases.
    Dominica is really a therapeutic island and we need to cherish the lush green vegetation that we have. We know that trees give off oxygen which is vital to our bodies therefore we must realise that nature has to be a part of us for our survival. We are truly a part of the universe, as one author said.

  7. Aye Dominique
    October 8, 2012

    Lovely! A little shorter would be better, but great start

  8. cynical
    October 8, 2012

    kcoool…… long awaited initiative finally here ..keep up the good work Discover Dominica

  9. sayodityodit
    October 8, 2012

    Beautiful video gave me goosebumps! Nature Isle indeed!

  10. Grand Bay Girl
    October 8, 2012

    Oh yes my country!Proud to be called a Dominican
    God bless this island and all it’s people

  11. moi
    October 8, 2012

    very good initiative, although we can be very more creative than just a video but Dominica has alot to offer and its marketing capability is not high enoough. Market this land go all out then rip the beefits

  12. Roger Burnett
    October 8, 2012

    A beautiful production that portrays the very essence of Dominica. This is sophisticated tourism promotion at its best.

  13. HigherDanDat!
    October 8, 2012

    That video left me speechless.

  14. Anonymous
    October 8, 2012

    While Dominica may be a wellness destination which is beneficial to tourism, the DDA should take note that locals often cannot seek to benefit from these advantages of Dominica as it is too expensive. Packages should be developed where to local people of Dominica can partake in wellness activities.

  15. AHA
    October 8, 2012


  16. Anonymous
    October 8, 2012

    This is so nice love it.

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