DRC ‘Friends & Family Programme’

Marie-Antoinette Mora, Resource Mobilization Officer of the Dominica Red Cross presents a certificate of Appreciation to Edmund Baksh, Supply Chain Manager for DCP – A Colgate-Palmolive Company, the first organization to become a ‘Friend of the Red Cross’

Roseau, Dominica (June 29th, 2010): The Dominica Red Cross Society (DRC) is forging partnerships with the corporate community by inviting them to join its ‘Friends & Family Programme’ or becoming a ‘Corporate Partner’.

The recently launched programme has various categories and offers free First Aid and CPR training for a number of staff members, concessionary rates for additional employees, free First Aid kits, free First Aid stations at Company events and a host of other benefits.

The organization’s  Resource Mobilization Officer, Marie-Antoinette Mora, says this has become necessary particularly in the aftermath of the 7.0 magnitude earthquake that struck Haiti and, closer home, the landslide at San Sauveur. “It is in this regard that we are inviting the corporate community to partner with us.  We needed to become more proactive and not wait for a disaster to happen in order to mobilize resources.  By supporting this programme, Companies will help the Red Cross to fulfil its mandate and, by extension, save lives because we will be able to continue to support local communities and help them to become stronger, safer and more resilient,” she continued.

The DRC operates as an auxiliary to Government, collaborates with other organizations and is now engaging the Private Sector through its new programme.  So far, Ms. Mora says, the response has been positive. “DCP – A Colgate-Palmolive Company, was the first to come on board with our ‘Friends & Family Programme’ and we are extremely grateful to them for recognizing the importance of the Red Cross organization and the work that we do.  Since then O.D. Brisbane & Sons (Dominica) Ltd. has also come forward and we truly appreciate their willingness to assist,” Ms. Mora added.

The work of the DRC is carried out by hundreds of volunteers and members. These committed individuals are on the frontline and the humanitarian agency depends heavily on corporate citizens to meet the cost of mobilizing its twelve (12) branches around the island, providing relief to displaced and vulnerable members of society, delivering humanitarian assistance to communities, disaster preparedness and response training and supporting public authorities, police and fire services, among other things.

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