LIME makes two senior appointments

LIME today announced two senior new appointments to strengthen its marketing structure as the company moves even more aggressively to reinforce its position as the Caribbean’s leading telecommunications provider.

Grace Silvera has been named Regional Vice President Marketing and Corporate Communications; and Dianne Bissoon has been named Vice President, Television and Entertainment Services. Both appointments are effective immediately.

In making today’s announcement, Chris Dehring, Chief Marketing Office, LIME Caribbean said: “Grace, who is among Jamaica’s most accomplished senior marketing and communications executives, brings  to LIME over 25 years of extensive expertise in international marketing, communications,  public relations,  events marketing, customer service and, most recently, public sector leadership. We are confident that LIME will benefit significantly from her expertise.”

Recognised as one of the main the driving forces behind Red Stripe’s export business and for her dynamic role in building the company’s iconic image, Silvera has also stamped her signature seal of excellence on the nation’s brand in her most recent role as Executive Director of the Jamaica Cultural Development Commission (JCDC).

A transformational and results-oriented executive, she brings to each role an infectious passion and a natural inspirational leadership style that mobilise teams around achieving both business and personal goals.

With an insatiable appetite for excellence and the ability to always improve previous levels of personal and organisational best, Ms. Silvera said, “I welcome the opportunity to join the LIME team in delivering extraordinary results as the region’s leading, customer focused telecoms service provider.”


Dianne Bissoon, is a native of Trinidad & Tobago, with 12-year experience in the telecommunications industry. Beginning her career at Adelphia Cable, she as was part of a team that successfully migrated Adelphia Cable to  the now giant Comcast.   She spearheaded all rebranding efforts that encompassed almost 1 million homes in the newly acquired markets in West Palm Beach, Florida.

Miss Bissoon had a lead role in  Comcast’s development and launch of virtually every successive new product, including broadband internet, digital video, HD television, digital video recorders, ITV, Video on Demand, and Digital Voice services.

More recently, Ms. Bissoon gained international experience at WestStarTV in Cayman Islands where she was responsible for the conceptualization and implementation of client distribution strategy in securing programming contracts; while also developing and managing all cross-functional and multi-project resources including technical, operational, sales, marketing, customer care, and customer installation, rate increases, delivering commitments for an on-time launch and exceeding budgeted subscriber performance.

Mr. Dehring said.: “The depth of experience that Dianne possesses in this specialized area will be of tremendous value to LIME as we rev up the Entertainment aspect of our business.”

Miss Bissoon is a graduate of Palm Beach Atlantic University and holds a MBA in Marketing and is currently pursuing a PhD in International Business.

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  1. urban maroon
    January 13, 2011

    Now that Lime has made their high powered appoinments.I’m waiting for a reduction in the
    exhorbitant telecommunication fees that we are paying in Dominica.The “TOP UP”is the
    new “CRACK” a ten piece doesn’t even last a minute. Young men and women are prostituting
    themselves to buy a ten dollar Top UP.

  2. de anti ratist
    January 13, 2011

    Congratulations to the ladies of the Caribbean Men we better take note especially the young men coming up the Ladies are coming on strong taking nothing away from the ladies – our men in todays society are becoming lazy and very laid back.

    On another note LIME please do not make the brand be transformed into just, includes .

  3. Seriously Speaking
    January 13, 2011

    Congrats Ladies. All the best in your new appointments.

    On another note to LIME, please rise to my defense, I have supported you through the onslaught of competition. To be blunt I can’t deal with GPRS anymore. The 40 sumtin and under generation are very much info centric and would like a faster service with superior coverage. Please implement 3G.

  4. Jeff
    January 13, 2011

    These people are not even locals. Stupessssssssss

      January 13, 2011

      LIME does not only serve Dominica, hence the company name LIME Caribbean.

      Why cant we be happy for OUR people, no matter where in the Caribbean they are from.

      Lets say ‘good luck ladies and well done’.

    • Disgusted
      January 13, 2011

      Lime is a regional company and we should embrace our regional talents. Yes we all would like to see Dominicans in these posts and for whatever reason they are not among the 2 but that does not give us reason to be negative.

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