LIME today announced two senior new appointments to strengthen its marketing structure as the company moves even more aggressively to reinforce its position as the Caribbean’s leading telecommunications provider.
Grace Silvera has been named Regional Vice President Marketing and Corporate Communications; and Dianne Bissoon has been named Vice President, Television and Entertainment Services. Both appointments are effective immediately.
In making today’s announcement, Chris Dehring, Chief Marketing Office, LIME Caribbean said: “Grace, who is among Jamaica’s most accomplished senior marketing and communications executives, brings to LIME over 25 years of extensive expertise in international marketing, communications, public relations, events marketing, customer service and, most recently, public sector leadership. We are confident that LIME will benefit significantly from her expertise.”
Recognised as one of the main the driving forces behind Red Stripe’s export business and for her dynamic role in building the company’s iconic image, Silvera has also stamped her signature seal of excellence on the nation’s brand in her most recent role as Executive Director of the Jamaica Cultural Development Commission (JCDC).
A transformational and results-oriented executive, she brings to each role an infectious passion and a natural inspirational leadership style that mobilise teams around achieving both business and personal goals.
With an insatiable appetite for excellence and the ability to always improve previous levels of personal and organisational best, Ms. Silvera said, “I welcome the opportunity to join the LIME team in delivering extraordinary results as the region’s leading, customer focused telecoms service provider.”
Dianne Bissoon, is a native of Trinidad & Tobago, with 12-year experience in the telecommunications industry. Beginning her career at Adelphia Cable, she as was part of a team that successfully migrated Adelphia Cable to the now giant Comcast. She spearheaded all rebranding efforts that encompassed almost 1 million homes in the newly acquired markets in West Palm Beach, Florida.
Miss Bissoon had a lead role in Comcast’s development and launch of virtually every successive new product, including broadband internet, digital video, HD television, digital video recorders, ITV, Video on Demand, and Digital Voice services.
More recently, Ms. Bissoon gained international experience at WestStarTV in Cayman Islands where she was responsible for the conceptualization and implementation of client distribution strategy in securing programming contracts; while also developing and managing all cross-functional and multi-project resources including technical, operational, sales, marketing, customer care, and customer installation, rate increases, delivering commitments for an on-time launch and exceeding budgeted subscriber performance.
Mr. Dehring said.: “The depth of experience that Dianne possesses in this specialized area will be of tremendous value to LIME as we rev up the Entertainment aspect of our business.”
Miss Bissoon is a graduate of Palm Beach Atlantic University and holds a MBA in Marketing and is currently pursuing a PhD in International Business.