LIME has “Caribbeanized Christmas” with today’s launch of its ‘Christmas Pon De Remix’ promotion that will see over US$16,000 in grand prize giveaways.
The company’s Chief Marketing Officer Chris Dehring said in a statement that the promotion provides customers with products, services and offers “that they want and that will improve their lives”.
LIME’s head of marketing Lauren Mitchell, in a presentation at the Fort Young Hotel this morning, announced the grand prizes. She said there are three, the first of which is a ‘Lifestyle Remix’ to the value of US$12,000. This lucky winner will see LIME paying all their bills from mortgage to groceries for the year 2011.
The second grand prize is a ‘Destination Remix’ for a family of four to the tune of US$4,000, which comes in the form of a paid vacation, while the third prize is an ‘Entertainment (in the home) Remix’, the value of which was not revealed.
The grand prizes will be complemented with weekly prize giveaways of home and personal makeovers, car makeovers and gas vouchers, blackberry handset giveaways and shopping sprees.
The promotion runs from today through to December 31, with its prize giving on January 7, 2011.
LIME customers can gain entry by simply texting the word ‘merry’ to ‘LIME (5463)’ on their mobile phones or by buying a new handset for which prices have been reduced to as low as $40. Text messages cost $1.
While the offer targets mainly mobile users, LIME says the promotion also includes Internet customers.
“Lime is 100 percent Caribbean, ran by Caribbean people for Caribbean people,” said Lauren Mitchell.
Also, every Sunday in December all LIME customers will get free unlimited lime-to-lime calls.
The telecommunications company has also announced the introduction of new rates for calls to the USA, Canada, United Kingdom and Haiti starting from $0.15cents.
General Manager of LIME Dominica Jeffrey Baptiste spoke today of the company’s commitment to its corporate citizenship.
“Every LIME customer has a fair chance to win in the promotion,” Baptiste said.
Baptiste said the company, which he emphasized is 20 percent owned by all Dominicans through to government, has listened to its customers and stakeholders and is responding accordingly.
In an effort to bring the promotion closer to the people, the campaign will be brought to the streets of Dominica. “We will start from today. You will see some of our ‘Happy Helpers’ walking the streets,” Baptiste said.
He added that LIME is committed to reinvesting a “significant portion” of its resources in the people and economy of Dominica.