ECTEL calls out DIGICEL on proposed ad control technology implementation

ectelThe Eastern Caribbean Telecommunications Authority (ECTEL) has written to provider DIGICEL warning the company against implementing its proposed ad control technology. The warning has come in a letter that has been dispatched to Digicel’s managers in all five Member States.

The response from ECTEL comes as a result of a media release dated September 30th, 2015 entitled: “DIGICEL FIRST OPERATOR TO IMPLEMENT AD CONTROL TECHNOLOGY TO IMPROVE CUSTOMER EXPERIENCE AND HELP DRIVE BROADBAND ACCESS”, brought to ECTEL’s attention by the National Telecommunications Authority (NTRC).

According to the article, Digicel intends to deploy an ad control technology at the network level across the globe, “to improve customer experience and encourage major international companies such as Google, Facebook and Yahoo to help connect 4.2 billion unconnected people.”

Whilst the Eastern Caribbean Telecommunications Authority (ECTEL) is desirous of improving the experience of customers using the Internet and increasing penetration for broadband services in its Member States, the regulatory body strongly opposes the method being proposed by Digicel to achieve this objective.

The letter sent to the Digicel officials, reiterates ECTEL’s position on Net Neutrality which states that service providers should treat all data on the Internet the same, not intercepting, interrupting, blocking, degrading, discriminating or charging differentially, by user, content, site, platform, application, type of attached equipment, mode of communication or source or destination of communication. Interception of any communication without the consent of the receiving party breaches the Telecommunications Act and amounts to a breach of the operator’s licence.

ECTEL is therefore advising Digicel to adhere to the stated principles of Net Neutrality and to refrain from deploying its ad control technology within ECTEL Member States.

ECTEL remains committed to promoting the up-take of broadband in its Member States and is of the view that the implementation of this technology by Digicel will hinder the growth, usage and deployment of broadband.

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5 Comments

  1. Titiwi
    November 3, 2015

    Could ECTEL also please put a block on telecoms companies bombarding us with unsolicited text adds on our phones. I consider that an intrusion of privacy and misuse of privileged information. When I buy their sim cards, paying them up front, it is not an invitation to use my phone as a free bill board. Both Digicel and Lime are guilty of this.

  2. November 2, 2015

    That is pure Irish Republican Army tactics and strategy.

  3. November 2, 2015

    Consumer level ad block is one thing, but if Digicel executives really think that network level ad block will “encourage major international companies such as Google, Facebook and Yahoo to help connect 4.2 billion unconnected people” then I want some of whatever they’re smoking.

    All that network level ad block will do is encourage those companies — whose revenues come from ads! — not to bother providing Digicel customers with the content and services that those ads make possible.

    I don’t love ads either, but Digicel is playing a dangerous game.

  4. Hmmm
    November 2, 2015

    DIgicel is already blocking whatsapp calls. Net neutrality hmmmm…they’re already breaking the net neutrality rules.

  5. Come On Man
    November 2, 2015

    Hmmmmm… Oh Boy!!! PLEASE ADHERE!!!!!

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