(Roseau Dominica – August 31, 2011) Discover Dominica Authority (DDA), in conjunction with Invest Dominica Authority (IDA) will host Ms. Brittany Baldwin of STR (Smith Travel Research, Inc.) on September 6 – 7, 2011 as part of efforts to improve and expand hotel occupancy data collection and the utilization of this key statistic among Accommodation Sector stakeholders in Dominica.
On Wednesday September 7, 2011, Ms. Baldwin, will make a presentation to hoteliers and other interested stakeholders on STR’s hotel programs and how hoteliers can utilize occupancy information to make better business decisions. STR’s hotel survey reports allow hoteliers to measure promotions and annual property growth, and aid in making better budgeting decisions by providing vital comparative data to management.
STR (Smith Travel Research, Inc.) is the recognized leader in providing accurate, actionable information and analysis to the lodging industry. Since 1985, the company has served the industry operating on the key principles of integrity, confidentiality and customer service.
The STR family of companies is the world’s foremost source of hotel performance trends and offer the definitive global hotel database and development pipeline.
Hotel Survey Reports are the essential tool for successful hotels. These reports reveal the comparative data that matters. Individual properties are able to compare their hotel’s performance compared to their market area. Each report contains historical occupancy rate (OCC), average daily rate (ADR), and revenue per available room (RevPAR) performance data, that accurately reflects how the property measures up to the market data. STR also provides reports for economic planners, financiers, associations, tourist boards, and other decision makers who need to monitor the overall hotel industry performance in comparison to other destinations.
Participation in the workshop and STR’s survey program is free and open to all interested hoteliers. Workshop registration begins at 10:00AM at the NDFD Conference Room. For information about the workshop: contact Discover Dominica Authority at 255-8235 or 255-8222.
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