DDA names new marketing agency to handle North American marketing efforts


The Discover Dominica Authority (DDA) has tapped Bolin Marketing, a Minnesota-based marketing agency to handle the North American marketing efforts for Dominica.

After a careful review process, which began with nine proposals and culminated with presentations by three companies in the finals, Bolin Marketing was selected as the agency of record for Dominica.

The review committee, which is also the marketing committee, consisted of members of both the private and public sectors on the island: Colin Piper, CEO/director of tourism at the DDA; Simon Walsh, deputy chair of DDA Board, president of the Dominica Watersports Association and the Dominica Hotel & Tourism Association; Robert Stewart, DDA board director and general manager of the Fort Young Hotel; Dr. Maria Bellot, tourism consultant; Marvlyn James, program coordinator of the Tourism Sector Development Programme; Ken George-Dill, tour operator; Elizabeth Wayland, head of marketing at the DDA.

“The Discover Dominica Authority is thrilled to have Bolin Marketing on board and working towards the further enhancement of the tourism industry here in Dominica,” said Colin Piper.

“Their reputation and expertise as growth catalysts coupled with their creativity and technologically savvy team will translate into increased awareness for Dominica,” Piper concluded.

Bolin Marketing’s team has destination management experience with clients such as Kenya and Tourism Ireland since 2009. Some of their other clients in the hospitality industry include Bloomington, Minnesota Visitors Bureau, Delta Vacations and Radisson Hotels & Resorts.

“Working with a tourist destination such as Dominica has always been a part of our Bolin Marketing vision,” said Todd Bolin, CEO at Bolin Marketing, who will be intimately involved in the account, providing strategic and creative direction.  “Dominica is an authentic adventure amid the awesome power of nature; rich in culture, history and unique experiences and we are eager to highlight this beautiful island’s many assets while also developing and implementing new, creative initiatives.”

Kristi Arndt, who will be leading the public relations area, brings over 20 years of communications experience, much of it working with some of the world’s leading hospitality brands including Carlson Hotels Worldwide.

Hank Todd will focus on creating a trade strategy.  A recognized leader in the travel industry, Todd has led destinations around the world in solving organizational and marketing challenges.  Internationally, he has worked with organizations in a wide variety of countries including Kenya, Taiwan, Singapore, Canada, Argentina and Sweden.  Nationally, he has advised state tourism offices and city convention and visitors bureaus.

Bolin was founded in 1950 and is enjoying its 60th year of operation. They engage with their clients in nearly every aspect of the marketing mix, from new product development to e-marketing, and from channel strategy to partnership development.  They consider themselves growth catalysts who try to development strong strategic partnerships for their clients with major business players.

The Discover Dominica Authority expects to finalize all arrangements and terms of the new contract and have the agency onboard effective December 1, 2010.

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  1. Cesare Bonventre
    December 1, 2010

    What type of e-marketing does Bolin Marketing propose?

    Did Bolin Marketing ever submit an appreciation & analysis of Dominica’s appropriate demographic?

    Do they intend to follow up with Adventure Travel & Sports? Trail Runners? Extreme Sports demographics?

    Thank you

  2. onedraw
    November 30, 2010

    they should change the name of the country .. maybe from dominica to dominique to create more distinction because most of the people out there find it very confusing.

    • Cesare Bonventre
      December 1, 2010

      Amen to that brother!

      Ultra Running however, will make “Dominica” a household word World Wide!

  3. Bapio!
    November 30, 2010

    Have we been able to clean up our act after the Carnival Cruise line pull out? Hopefully this is an indication that we are attempting to enhance the local product to present it to the foreign market! I really hope so!

    • Cesare Bonventre
      December 1, 2010


      What do you mean by, “Clean up our act”?

      That sounds like a pretty interesting comment – I would love to hear!

      By the way – Because the cruise lines are the WRONG DEMOGRAPHIC for Dominica, if you check the records (financial figures) with the DDA, you’ll discover that the Cruise Lines bring VERY LITTLE revenues to Dominica!

      Has anyone in the Tourism Ministry bothered to conduct a full appreciation of Dominica’s demographic?


  4. Bawi boy
    November 30, 2010

    Let us not forget to add Test match cricket in DA July 6-11 as an added attraction to the Nature Isle.

  5. Eyes on Dominica
    November 30, 2010

    While I welcome Minnesota-based marketing agency, Bolin Markteting as Dominica’s new marketing representative for North America, I am still concerned with inadequate air access out of North America. We must all appreciate that unless there is proper access, that is both air and sea, Dominica will not be able to optimize the potential benefits that tourism can have on this country. Unless there is a drastic increase in stayover visitor arrivals, Dominica will remain a cruise ship destination. You will agree and the statistics is there to prove it that more that 80% of visitors to Dominica come on cruise ships, let’s see if Bolin Marketing can increase our stayovers out of the USA and Canada…

    • Cesare Bonventre
      December 1, 2010


      Check with the Financial records over at DDA – Because the cruise lines are the wrong demographic for Dominica, they bring very little revenue directly into Dominica!


      • Eyes on Dominica
        December 1, 2010

        Welcoming the new North American marketing representatives for Dominica does not mean supporting the move. As professionals we must welcome them. I would want to think that the Research arm of Discover Dominica do market research and should be aware that the stay over sector brings more direct revenue to the country than the cruise sector. But then again you must appreciate that it is not the marketing efforts of the DDA that has ships coming, if it were Carnival Victory would still be here. I do not have to check DDAs financial records to prove anything because everybody knows that the larger portion of their budget is for administrative purposes and to pay staff salary.

        There is clearly no will on the part of the DDA to do strategic marketing, and, do they or their sister agency Invest Dominica Authority care. My firend it’s just a name change from NDC to DDA/IDA but same bullshit consisting of overseas trips with no effective follow up.

  6. FAA
    November 30, 2010

    stupes!!!!!!!!! :roll: :roll: :roll: :roll: :roll: :roll: :roll: :roll: :roll: :roll: :roll: NO ONE WILL STILL NOT KNOW WHERE DOMINICA IS LOCATED………””WHERE ARE YOU FROM?” DOMINICA….. OR DOMINICA REPUBLIC????????? NOOOOO!!!!!!! NOT DOMINICA REPUBLIC

    MEN AM TIRED BEING ASKED THIS QUESTION IN THE STATES :oops: :oops: :oops: :oops: :oops: :oops: :evil: :evil:

    • DrSmash
      November 30, 2010

      You’re so right my brother, just adding more exposure for the Dominican Republic. The name recognition issue is a troubling one; serious name change is in order.

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