Henderson Sport Group visits the island; authorities seek to promote Dominica as a dive destination

The Discover Dominica Authority and the Dominica Watersports Association (DWA) welcome sales agents and executives from Henderson Sport Group to the island this week.  Company executives and sales representatives from throughout the United States arrived on island on July 19 in anticipation of sealing the partnership.

Dominica now considers Henderson “Destination Partners” as we seek to promote Dominica as a dive destination.

This partnership is expected to expose more people to the potential of Dominica in the dive industry and increase the awareness of the island.  While on island the group will be diving with local operators, visiting some of the unique attractions on the island and meeting with the local dive operators and members of the DWA.  A round-table discussion with dive operators will be held on Saturday, July 23, at the Fort Young Hotel.

This opportunity presents a time for the local dive operators to foster relationships with the Henderson representatives and increase contacts and business for their respective operations.

The DWA President Mr. Simon Walsh stated, “The DWA is pleased to develop a strategic relationship with Henderson Sport Group and believe this is an opportunity to create ambassadors who will return to the United States to market and promote Dominica.”

This venture is possible thanks to the support and sponsorship of many of our local partners – Fort Young Hotel, Dive Dominica, KHATTS, Sunset Bay Club, Anchorage Hotel & Dive Centre, Cool Breeze Tours, Archipelago Trading and the members of DWA.

The Discover Dominica Authority continues to work with journalists, travel agents and tour operators in its various overseas markets to ensure that the island receives as much exposure as possible in an effort to attract visitors to the island.

Colin Piper, Director of Tourism, Discover Dominica Authority, added, “Dive operators play a vital role as representatives of a key product on the island.  Providing a top quality experience is important to maintain growth within the industry.  We thank them for their enthusiastic participation and encourage them to continue doing an excellent job as we work together to ensure that Dominica is the destination of choice for any Caribbean vacation and diving experience.”

For more information on Dominica, contact Discover Dominica Authority at 767 448 2045. Or, visit Dominica’s official website: www.discoverdominica.com or follow Dominica on Twitter and Facebook and take a look at our videos on YouTube.