Officials are reporting an increase in tourism arrivals to Dominica and according to Chairman of Discover Dominica Authority (DDA), Benoit Bardouille, the DDA has just updated it plans and approaches to marketing Dominica’s tourism product as part of a 90,000 stay over goal by 2015.
“So far for 2014 through the month of February we can report that stay over visitation has grown by 1.3 percent to over 13,700 visitors and cruise passenger arrivals grew by 39.5 percent to 53,530 passengers,” Bardouille said during the launch of the Nature Island Challenge on Monday morning.
He noted that reported hotel occupancy for January 2014 was 61 percent, a more than 31 percent increase from 2013.
“The numbers begin to look positive and that’s why we have a lot of faith in trying to see how we can get to our goals set for 2015 of 90,000,” he said.
At a tourism conference last year, director of tourism, Colin Piper said Dominica must increase its stay over visitors to 90,000 by 2015 if it is to remain sustainable in the tourism industry.
“Collectively, destination Dominica needs to be moving in one direction and that direction is for 90,000 stay over visitors by 2015. That requires us to grow by 7 percent per year, which is a tough target…” he said.
Bardouille described the Nature Island Challenge as a very high energy race along the Waitukubuli National Trail and the Eco Tourism sites across the island.
“We know that along the course racers will encounter adventure, photo opportunities and the cultural challenges involving the various strategies that will be utilized by the teams and they will also be involved in problem solving and creativity,” he said.