Roseau, Dominica – (September 8, 2010) – The Discover Dominica Authority continues to enforce its mandate to increase the number of visitors to the island and the amount of revenue generated in the country by ensuring that it reaches out to its neighbors throughout the region.
Officers of the Marketing Department recently concluded a two-week long exercise to inform and educate the region about the attributes and advantages to visit the Nature Island. CEO and Director of Tourism of the Discover Dominica Authority, Mr. Colin Piper comments that “The Authority is continuing to ensure that visitors are attracted to the island and that continued efforts are in place to ensure that we are competitive with the products that we offer to the visitor”.
The Roadshow started from the island of Tortola, then onwards to St. Maarten, Antigua, Saint Lucia, Barbados and ended in Trinidad. During this time, presentations were shown on the island to encourage the agents and operators to sell the destination and book trips for their clients to the Nature Island. “Dominica is a destination like no other, filled with lush green rainforests, rich culture, known to have the most centenarians in the Caribbean and which offers a variety of health and wellness options” comments Elizabeth Wayland, Head of Marketing. “It caters to the needs of the present generation and is only a few miles away.”
Along with the promotion of the destination, the World Creole Music Festival was one of the main features of entertainment being presented to the islands.
For more information on Dominica, contact Discover Dominica Authority at 767 448 2045. Or, visit Dominica’s official website: www.discoverdominica.com or follow Dominica on Twitter and Facebook and take a look at our videos on YouTube.