Director of Tourism, Colin Piper, has urged vendors and tour guides to always strive to provide excellent service in the fragile tourism industry.
“As we all know the tourism industry is very fragile and since we are selling an experience we need to be on top of our game,” Piper said.
He was speaking at a function on Tuesday during which 80 vendors and tour guides were awarded participation certificates for completing a series of refresher courses which were hosted by the Discover Dominica Authority (DDA).
“Recent events in the cruise industries remind us of the fragile nature of the tourism industry and this has underscored the need for all tourism service providers to be thoroughly refreshed in the key components of the tourism product and the delivery of good quality service to all visitors,” Piper said.
He pointed out that Dominica needs to embark on a quality initiative since the island is unable to compete with other markets.
Meanwhile Permanent Secretary of Ministry of Tourism, Claudia Bellot, told the participants that the success of their business depends on meeting and surpassing expectations of clients. “The success of your business depends on how well you are able to please your clients and to meet and surpass their expectations,” she pointed out.
She urged tour guides to always stay abreast of information about Dominica in order to provide the best service.
According to her, service providers have to work very hard to ensure that proper standards are maintained.
Mrs. Bellot noted that service providers should always improve and refresh their business and forge relationships with other local craft persons and others who create products which may be attractive to visitors.
The courses sought to refresh service providers in key components of the tourism product and the delivery of quality service. Session topics included communication skills, customer satisfaction and current issues in tourism.
The courses were held in collaboration with the Dominica State College.