In a concerted effort to create visitor safety at beaches, particularly on the north east coast of Dominica, the Ministry of Tourism and Legal Affairs and Discover Dominica Authority (DDA) collaborated with the National Cooperative Credit Union Ltd (NCCU) as a major sponsor, to install four safety tip signs at Batibou Beach, Number One Beach, Woodford Hill Beach and Pagua Beach.
These areas were selected following unfortunate incidents with visitors at these locations. Other partners involved in the planning included community groups and tourism service providers in these locations along with the Physical Planning Division, among others.
The signs use DDA’s signature brand colours to represent blue for water and green for land and the safety tips vary depending on the location. All signs welcome persons to the beach and note to be mindful of surroundings, use certified tourism service providers, and to take note of the types of ocean currents present and other weather conditions that impact on adjacent rivers.
At Pagua Beach, visitors were advised not to swim.
DDA is optimistic that the signs will impact positively and ultimately reduce incidents at these locations.
The NCCU is pleased to partner with the Ministry of Tourism and DDA by sponsoring safety signs for ensuring visitor safety at beaches in Dominica. This will certainly help improve the visitor experience at our lovely beaches.
As a leading financial institution which contributes significantly to Dominica’s economic and social development, the NCCU supports the said Ministry and DDA in its efforts to attract 90,000 visitors by 2015.
A positive overall experience will certainly push visitors to return and to tell others about the island.