23 service providers in the tourism industry are now better trained to provide quality customer service after participating in a three day Customer Service Training Programme organized by the Discover Dominica Authority (DDA) in collaboration with the Caribbean Tourism Organisation.
The programme was facilitated by Bonita Morgan from the Caribbean Tourism Organization (CTO).
It targeted service providers from various areas within the tourism sector, Dominica Air and Sea Ports Authority, customs, immigration, tourism unit, police, and the hotel industry.
Both the DDA and the CTO recognised the need to strengthen the customer service aspect of the region’s human resource. With growing competition from similar destinations, it is felt that the delivery of excellent service is one way in which the Caribbean and more importantly Dominica, can increase its share of the markets which it targets.
According to CEO of Dominica Air and Sea Ports Authority(DASPA), Benoit Bardouille “if we improve the quality of service that we offer, our products will be able to sell.”
Training facilitator Bonita Morgan urged participants to remember that they are tourism ambassadors for Dominica. She said “tourism is too important to let it go down the tubes, put your best foot forward.”