{"id":227281,"date":"2019-06-17T13:08:34","date_gmt":"2019-06-17T17:08:34","guid":{"rendered":"https:\/\/dominicanewsonline.com\/news\/?p=227281"},"modified":"2019-06-17T15:44:20","modified_gmt":"2019-06-17T19:44:20","slug":"techstart-building-a-startup-in-90-days-the-name","status":"publish","type":"post","link":"https:\/\/dominicanewsonline.com\/news\/homepage\/homepage-carousel\/techstart-building-a-startup-in-90-days-the-name\/","title":{"rendered":"TechStart: Building a Startup in 90 Days | The Name"},"content":{"rendered":"<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227283 size-large\" src=\"https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/austin-lazarus-usedtx-642x409.png\" alt=\"\" width=\"640\" height=\"408\" srcset=\"https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/austin-lazarus-usedtx-642x409.png 642w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/austin-lazarus-usedtx-300x191.png 300w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/austin-lazarus-usedtx-768x489.png 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><strong>Building a Startup in 90 Days | The Name<\/strong><\/p>\n<p>All the best e-Markets have the simplest names, iTunes, Play store, Amazon, Etsy, eBay,\u00a0 Steam etc\u2026 But the Business name is just a small fraction of the entire brand. What makes a good brand identity, is how the name makes you feel, the graphic design elements. The typography, the font, the color palette and the placement of the letters in the name.<\/p>\n<p>With this new venture, from the start I wanted a brand identity that was modern, clean and relevant. And although, this series is more on the side of a tutorial, I try to maintain a sense of professionalism throughout the process.<\/p>\n<p>To start with the name; I simply shortened the word <strong>\u201c<em>Used Text<\/em>\u201d <\/strong>to <strong>\u201c<em>usedTx<\/em>.\u201d<\/strong>, the dot at the end was intentional for relevance to whichever website domain I launched the platform to. Also the dot is representative of an online business. <strong><em>usedTx.store<\/em><\/strong>, <strong><em>usedTx.com<\/em><\/strong>, <strong><em>usedTx.co.dm<\/em><\/strong>, etc<\/p>\n<p>Then for the Font, I used a website called <a href=\"https:\/\/www.1001fonts.com\/\">1001fonts.com<\/a>, to cycle through different fonts with the new name.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227284 size-large\" src=\"https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/usedtx-642x476.jpg\" alt=\"\" width=\"640\" height=\"475\" srcset=\"https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/usedtx-642x476.jpg 642w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/usedtx-300x223.jpg 300w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/usedtx-768x570.jpg 768w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/usedtx.jpg 1097w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>I came upon this modern and beautiful looking font called <strong>Felona St<\/strong>. With the style extra light, gave <strong>\u201c<em>usedTx<\/em>.\u201d <\/strong>that mood I was in search of.<\/p>\n<p>Next for the color, I used the website <a href=\"https:\/\/color.adobe.com\/explore\">color.adobe.com\/explore<\/a> to find a suitable palette. This platform does a good job of coming up with various modern, flat palettes of color from a simple search query by keyword, like in this case \u201cused\u201d, \u201cold\u201d, \u201ctext\u201d, \u201cbooks\u201d.<\/p>\n<p>And finally, to put it all together I used the free open-source program, <strong>Inkscape <\/strong>(similar to Adobe Illustrator but free).<\/p>\n<p>Inkscape manipulates <a href=\"https:\/\/www.qualitylogoproducts.com\/promo-university\/beginners-guide-to-vector-art.htm\">Vectors<\/a>, and most modern Icons, logos, or brand names are vector based.<\/p>\n<p>Below is the finished look of the Brand identity of the final product.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227285 size-large\" src=\"https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/used-txt-2-642x358.png\" alt=\"\" width=\"640\" height=\"357\" srcset=\"https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/used-txt-2-642x358.png 642w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/used-txt-2-300x167.png 300w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/used-txt-2-768x429.png 768w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/used-txt-2.png 1929w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-227286 size-large\" src=\"https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/used-txt-3-642x80.jpg\" alt=\"\" width=\"640\" height=\"80\" srcset=\"https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/used-txt-3-642x80.jpg 642w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/used-txt-3-300x37.jpg 300w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2019\/06\/used-txt-3-768x96.jpg 768w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><\/p>\n<p>If you are not a designer yourself I strongly recommend sourcing a professional for this part of building your own business from scratch. Because the brand Identity of your business is your first impression, and we all know first impressions are final.<\/p>\n<p>Your brand identity can make or break how potential customers respond to your business.<\/p>\n<p>In the next issue (<em>Building a Startup in 90 Days | Potential Customers<\/em>), we will explore just that, and have an idea as to whether people are interested in such a product.<\/p>\n<p>Join me on this journey. Start your week with TechStart!<\/p>\n<p>&nbsp;<\/p>\n<p>Who am I?<\/p>\n<p>&nbsp;<\/p>\n<p>My name is Austin Lazarus and I have been in the Startup scene since 2014. My first experience came through the Digital Jam 3.0 App competition in Jamaica. Since then I&#8217;ve been to other regional pitch competitions and worked and collaborated with both local and regional entrepreneurs. My proudest moment came from placing 2nd at the <a href=\"https:\/\/www.facebook.com\/austin.lazarus\/posts\/10153403108537466\">NCB Digital Innovation Challenge<\/a> in Jamaica for innovation in banking solutions.<\/p>\n<p>Now, apart from my day job, I develop and operate the software solution for Restaurateurs and local vendors, <a href=\"https:\/\/www.budgeat.co\">BudgEat<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Building a Startup in 90 Days | The Name All the best e-Markets have the simplest names, iTunes, Play store, Amazon, Etsy, eBay,\u00a0 Steam etc\u2026 But the Business name is just a small fraction of the entire brand. What makes&#8230;","protected":false},"author":27,"featured_media":227283,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cbd_carousel_blocks":"[]","footnotes":""},"categories":[235,236],"tags":[],"class_list":["post-227281","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-carousel","category-techstart"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>TechStart: Building a Startup in 90 Days | The Name - Dominica News Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dominicanewsonline.com\/news\/homepage\/homepage-carousel\/techstart-building-a-startup-in-90-days-the-name\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"TechStart: Building a Startup in 90 Days | The Name - Dominica News Online\" \/>\n<meta property=\"og:description\" content=\"Building a Startup in 90 Days | The Name All the best e-Markets have the simplest names, iTunes, Play store, Amazon, Etsy, eBay,\u00a0 Steam etc\u2026 But the Business name is just a small fraction of the entire brand. 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