{"id":264926,"date":"2021-03-17T14:32:32","date_gmt":"2021-03-17T18:32:32","guid":{"rendered":"https:\/\/dominicanewsonline.com\/news\/?p=264926"},"modified":"2021-03-17T14:32:32","modified_gmt":"2021-03-17T18:32:32","slug":"dominica-looking-to-attract-visitors-with-destination-awareness-campaign","status":"publish","type":"post","link":"https:\/\/dominicanewsonline.com\/news\/homepage\/homepage-carousel\/dominica-looking-to-attract-visitors-with-destination-awareness-campaign\/","title":{"rendered":"Dominica looking to attract visitors with destination awareness campaign"},"content":{"rendered":"
\"\"
Director of Tourism,\u00a0 Colin Piper<\/figcaption><\/figure>\n

Plans are in place to launch a destination awareness campaign to attract more visitors to Dominica.<\/p>\n

Director of Tourism Colin Piper made the disclosure during Prime Minister Skerrit weekly talk show recently.<\/p>\n

\u201cFrom a marketing perspective we are about to launch a destination awareness campaign under the theme: In our Nature,\u201d he said. \u201cIt allows us to get about 35 million impressions out there and from that we hope that when people see the web banner and the click on the landing and go to the page we will be able to entice them to sign up and give us their E-mail ID\u2019s.\u201d<\/p>\n

According to Piper, this will then begin the relationship that Dominica wants to foster with them.<\/p>\n

\u201cWe will retarget them, go out to them and convince them to ultimately come and visit Dominica,\u201d he said. \u201cThat should go through 2021.\u201d<\/p>\n

Piper continued, \u201cWe are also going to work with some of the online travel agencies like Expedia.\u201d<\/p>\n

He pointed out that agencies like Expedia have a community of consumers and by utilizing their platform, their medium \u201cwe are able now to get to consumers.\u201d<\/p>\n

According to the DDA official, 50 percent of Caribbean travel is booked through Expedia.<\/p>\n

\u201cWe definitely will want to partner with them along with others,\u201d Piper stated.<\/p>\n

Meantime, the Tourism Director revealed that a program for remote workers is also expected to be launched.<\/p>\n

Piper explained that the focus now is to create that offering for these remote workers whether they are digital nomads or looking for a volunteer activity.<\/p>\n

\u201cThe intent is to have them come and have an extended stay in Dominica in a safe and secure place while they work remotely,\u201d he said.<\/p>\n","protected":false},"excerpt":{"rendered":"Plans are in place to launch a destination awareness campaign to attract more visitors to Dominica. Director of Tourism Colin Piper made the disclosure during Prime Minister Skerrit weekly talk show recently. \u201cFrom a marketing perspective we are about to…","protected":false},"author":15,"featured_media":264928,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cbd_carousel_blocks":"[]","footnotes":""},"categories":[235,9,20],"tags":[],"class_list":["post-264926","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-carousel","category-news","category-tourism-publicity"],"acf":[],"yoast_head":"\nDominica looking to attract visitors with destination awareness campaign - Dominica News Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dominicanewsonline.com\/news\/homepage\/homepage-carousel\/dominica-looking-to-attract-visitors-with-destination-awareness-campaign\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dominica looking to attract visitors with destination awareness campaign - Dominica News Online\" \/>\n<meta property=\"og:description\" content=\"Plans are in place to launch a destination awareness campaign to attract more visitors to Dominica. 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