{"id":267127,"date":"2021-05-05T10:12:47","date_gmt":"2021-05-05T14:12:47","guid":{"rendered":"https:\/\/dominicanewsonline.com\/news\/?p=267127"},"modified":"2021-05-05T16:07:24","modified_gmt":"2021-05-05T20:07:24","slug":"dominican-broadcasters-urged-to-focus-on-quality-find-new-ways-to-attract-listeners","status":"publish","type":"post","link":"https:\/\/dominicanewsonline.com\/news\/homepage\/homepage-carousel\/dominican-broadcasters-urged-to-focus-on-quality-find-new-ways-to-attract-listeners\/","title":{"rendered":"Dominican broadcasters urged to focus on quality and find new ways to attract listeners"},"content":{"rendered":"<figure id=\"attachment_267128\" aria-describedby=\"caption-attachment-267128\" style=\"width: 640px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-267128\" src=\"https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2021\/05\/Oscar-George-642x366.jpg\" alt=\"\" width=\"640\" height=\"365\" srcset=\"https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2021\/05\/Oscar-George-642x366.jpg 642w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2021\/05\/Oscar-George-300x171.jpg 300w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2021\/05\/Oscar-George-768x438.jpg 768w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2021\/05\/Oscar-George-640x365.jpg 640w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2021\/05\/Oscar-George.jpg 927w\" sizes=\"auto, (max-width: 640px) 100vw, 640px\" \/><figcaption id=\"caption-attachment-267128\" class=\"wp-caption-text\">Minister of State, Oscar George, speaking at the launch of DBS 50th anniversary celebrations<\/figcaption><\/figure>\n<p style=\"font-weight: 400;\">Minister of State in the Office of the Prime Minister with responsibility for Telecommunications and Broadcasting, Senator Oscar George, has urged broadcasters in Dominica to be innovative and implement strategies to capture the listening base.<\/p>\n<p style=\"font-weight: 400;\">He was delivering remarks during the official launching ceremony of Dominica Broadcasting Service (DBS) 50th Anniversary celebrations held at the Kalinago Barana Aute on Sunday.<\/p>\n<p style=\"font-weight: 400;\">\u201cI urge all broadcasters to be innovative, implement strategies to capture and cultivate the listening base, focus more on the quality rather than the quantity of your content,\u201d he said. \u201cThis is key; this is what will set you apart from the other players.\u201d<\/p>\n<p style=\"font-weight: 400;\">George believes that for radio to remain relevant in this increasingly digital environment, broadcasters must determine how the audience is listening and &#8220;find the best way that radio fits in.\u201d<\/p>\n<p style=\"font-weight: 400;\">He said 50 years is a very significant milestone for a longstanding institution.<\/p>\n<p style=\"font-weight: 400;\">.\u201dFifty years in any business large or small is very significant,\u201d he stated. \u201cWe are talking about 50 years that have brought about so many challenges of various magnitudes, yet still DBS stood tall and up to this day DBS continues to make valuable contributions to our growth and development,\u201d George stated.<\/p>\n<p style=\"font-weight: 400;\">George indicated that in this modern age of technology people have a variety of ways to access large amounts of information.<\/p>\n<p style=\"font-weight: 400;\">\u201cWe have the print media, online content, television of course, and also a number of Apps that facilitates streaming on our smart devices,\u201d he noted.<\/p>\n<p style=\"font-weight: 400;\">However, he said radio remains globally and very relevant, particularly in rural communities.<\/p>\n<p style=\"font-weight: 400;\">George revealed that very soon the government plans to open up DBS to a selected number of young students with aspirations in mass communication and journalism.<\/p>\n<p style=\"font-weight: 400;\">\u201cWe believe that this is very important to ensure that our young and upcoming broadcasters are equipped with the necessary skill and expertise required to ensure that the sector strives in this information age,\u201d he said. \u201cTake it from me, there is no better institution to assist our young media professionals to apply the trade at DBS Radio.\u201d<\/p>\n<p style=\"font-weight: 400;\">The minister went on to say that he is confident that DBS will keep getting better and better as time goes by and said he looks forward to many more anniversaries.<\/p>\n<p style=\"font-weight: 400;\">He said the government is committed to continue working with DBS, not just to ensure that there are adequate investments in the physical infrastructure, but also to develop the country&#8217;s human capacity in broadcasting.<\/p>\n<p style=\"font-weight: 400;\">Meantime, Parliamentary Representative of the Portsmouth Constituency, Ian Douglas who represented Prime Minister Roosevelt Skerrit, said DBS has played a significant role in the development process in Dominica.<\/p>\n<p style=\"font-weight: 400;\">\u201cAny institution that can celebrate 50 years, that says a lot about the institution,\u201d he said. \u201cThat says a lot about the resilience of the institution and the fortitude of the institution&#8230;because DBS has been there through hard times in Dominica, several natural disasters, through political upheavals, changing of governments \u2026\u201d\u201d<\/p>\n<p style=\"font-weight: 400;\">However, Douglas said that has never daunted the radio station.<\/p>\n<p style=\"font-weight: 400;\">\u201cDBS has always been a faithful companion in the homes of all Dominican families,\u201d he said. \u201cDBS leveled the playing field\u2026\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Minister of State in the Office of the Prime Minister with responsibility for Telecommunications and Broadcasting, Senator Oscar George, has urged broadcasters in Dominica to be innovative and implement strategies to capture the listening base. He was delivering remarks during&#8230;","protected":false},"author":15,"featured_media":267128,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cbd_carousel_blocks":"[]","footnotes":""},"categories":[235,42,9],"tags":[],"class_list":["post-267127","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-carousel","category-media-telecommunications","category-news"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Dominican broadcasters urged to focus on quality and find new ways to attract listeners - Dominica News Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dominicanewsonline.com\/news\/homepage\/homepage-carousel\/dominican-broadcasters-urged-to-focus-on-quality-find-new-ways-to-attract-listeners\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Dominican broadcasters urged to focus on quality and find new ways to attract listeners - Dominica News Online\" \/>\n<meta property=\"og:description\" content=\"Minister of State in the Office of the Prime Minister with responsibility for Telecommunications and Broadcasting, Senator Oscar George, has urged broadcasters in Dominica to be innovative and implement strategies to capture the listening base. 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