{"id":29160,"date":"2011-03-01T14:50:59","date_gmt":"2011-03-01T18:50:59","guid":{"rendered":"http:\/\/dominicanewsonline.com\/dno\/?p=29160"},"modified":"2011-03-01T14:50:59","modified_gmt":"2011-03-01T18:50:59","slug":"us-marketing-agency-to-promote-dominica-in-the-us-canada","status":"publish","type":"post","link":"https:\/\/dominicanewsonline.com\/news\/homepage\/news\/tourism-publicity\/us-marketing-agency-to-promote-dominica-in-the-us-canada\/","title":{"rendered":"US marketing agency to promote Dominica in the US, Canada"},"content":{"rendered":"<figure id=\"attachment_29161\" aria-describedby=\"caption-attachment-29161\" style=\"width: 292px\" class=\"wp-caption alignleft\"><img loading=\"lazy\" decoding=\"async\" class=\"size-large wp-image-29161   \" title=\"present\" src=\"http:\/\/dominicanewsonline.com\/dno\/wp-content\/uploads\/2011\/03\/present-1024x853.jpg\" alt=\"\" width=\"292\" height=\"244\" srcset=\"https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2011\/03\/present-1024x853.jpg 1024w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2011\/03\/present-300x250.jpg 300w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2011\/03\/present-135x113.jpg 135w, https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2011\/03\/present.jpg 1711w\" sizes=\"auto, (max-width: 292px) 100vw, 292px\" \/><figcaption id=\"caption-attachment-29161\" class=\"wp-caption-text\">Chairman of the DDA Benoit Bardouille (left) and Todd Bolin shake hands after the ceremony this morning<\/figcaption><\/figure>\n<p>A US marketing firm, which will seek to boost the number of stay over tourists arrivals to Dominica through several marketing strategies within the next two years, has been officially been presented to tourism stakeholders on the island.<\/p>\n<p>This morning, the Discover Dominica Authority (DDA) presented the agency at a special presentation and ceremonial contract signing between itself and the new company at the Fort Young Hotel.<\/p>\n<p>The company Bolin Marketing, which was contracted since December 2010, will be solely responsible for marketing Dominica in the US and Canada.<\/p>\n<p>Chairman of the DDA Benoit Bardouille told the ceremony that the partnership would bring tremendous benefit to Dominica.<\/p>\n<p>He explained that the company would be responsible for doing all promotional work for Dominica which would involve consultancy services, media relations and trade expositions outside of Dominica.<\/p>\n<p>\u201cWe are looking forward to it. I know that we\u2019re excited, based on some of the things that have already been displayed to us and I know Dominica will benefit tremendously from this agreement,\u201d he stated.<\/p>\n<p>\u201cThis agreement\u2026will undertake not only the question of public relations issues but we will be looking at consulting professional services to Dominica in the area of tourism and we will be looking at the whole issue of the media and dealing with our trade expositions outside of Dominica,\u201d he said.<\/p>\n<p>He further stated,\u00a0 \u201cWe at Discover Dominica, given our marketing team, Headed by Ms. Wayland\u00a0 and our chief Exceutive Officer Mr Piper would spare no effort in ensuring that we get the best out of Bolin agency in terms of our marketing promotions.&#8221;<\/p>\n<p>Chief Executive Officer of the agency, Todd Bolin who spoke at the ceremony, said through recent research his company identified some of Dominica\u2019s major strengths and weaknesses along with opportunities in the tourism industry.<\/p>\n<p>He attributed the country\u2019s natural beauty, diving rich and friendly culture as its main strengths and outlined its weaknesses to include airlift, infrastructure and limited market.<\/p>\n<p>He noted that there was also a common confusion in the US as to whether Dominica is the Dominican Republic.\u00a0 That particular problem he is convinced can only be solved over time. He said that his company will seek to try to remedy all weaknesses through various strategies.<\/p>\n<p>\u201cIt (Dominica) was clearly a little bit more difficult to get to, there were some infrastructure things that\u2019s part of your charm but also being able to handle increased number of visitors is not without its challenges. It became very obvious early on that Dominica is not for everyone and as a result we are not going to target the mass US audience here,\u201d he said.<\/p>\n<p>\u201cWe\u2019re gonna have to find and target a very focused and passionate sub group of the American population. Having a very limited budget requires us to be very judicious with what we do and very focused again on targeting these elements that we can make a difference on,\u201d he said.<\/p>\n<p>Bolin said that while these weaknesses exist, there are many opportunities that can be tapped into.<\/p>\n<p>The CEO said that his company will seek to build awareness about Dominica through strategies which will include layer paid media promotions and energizing awareness from inside out.<\/p>\n<p>Bolin is a family business that has been inexistence since 1950 and has worked with firms such as Delta, Bloomington and Office Depot. It is based in Minneapolis and said to have an impressive track record.<\/p>\n","protected":false},"excerpt":{"rendered":"A US marketing firm, which will seek to boost the number of stay over tourists arrivals to Dominica through several marketing strategies within the next two years, has been officially been presented to tourism stakeholders on the island. This morning,&#8230;","protected":false},"author":15,"featured_media":29161,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cbd_carousel_blocks":"[]","footnotes":""},"categories":[20],"tags":[],"class_list":["post-29160","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-tourism-publicity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>US marketing agency to promote Dominica in the US, Canada - Dominica News Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dominicanewsonline.com\/news\/homepage\/news\/tourism-publicity\/us-marketing-agency-to-promote-dominica-in-the-us-canada\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"US marketing agency to promote Dominica in the US, Canada - Dominica News Online\" \/>\n<meta property=\"og:description\" content=\"A US marketing firm, which will seek to boost the number of stay over tourists arrivals to Dominica through several marketing strategies within the next two years, has been officially been presented to tourism stakeholders on the island. 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