{"id":300081,"date":"2023-03-13T07:00:40","date_gmt":"2023-03-13T11:00:40","guid":{"rendered":"https:\/\/dominicanewsonline.com\/news\/?p=300081"},"modified":"2023-03-12T23:21:24","modified_gmt":"2023-03-13T03:21:24","slug":"targeted-advertising-a-success-for-mas-an-lawi","status":"publish","type":"post","link":"https:\/\/dominicanewsonline.com\/news\/homepage\/targeted-advertising-a-success-for-mas-an-lawi\/","title":{"rendered":"Targeted advertising a success for ‘Mas An Lawi’"},"content":{"rendered":"
\"\"
Tourism Minister, Denise Charles<\/figcaption><\/figure>\n

Dominica welcomed over 4,000 visitors for the 2023 Carnival Celebrations.<\/p>\n

This was according to Tourism Minister Denise Charles while speaking to State-Owned Radio DBS.<\/p>\n

\u201cDuring the Carnival period we welcomed over 4,000 visitors to our shores, 35% arrived by air and 65% by sea or ferry,\u201d she said.<\/p>\n

Charles continued, \u201cIn terms of source markets Carnival visitors to Dominica from the French West Indies maintained the same share as from 2020 at 40%, while visitors from the US [United States] increased to 21% Vs 20% in 2020.\u201d<\/p>\n

She explained that this indicates that the country\u2019s targeted advertising which focused on these two source markets paid off.<\/p>\n

\u201cThe overall arrival figures were down 14% from 2020,\u201d she revealed. \u201cThe main reason was due to a reduction in flights coming into the island, particularly from the region during that period when compared to the same period in 2020.”<\/p>\n

Furthermore, Charles said according to most reports and social media posts both visitors and residents enjoyed the Carnival Celebrations, fetes, pageants, and shows which took place during that six-week period.<\/p>\n

She pointed out that Carnival is the first of the three official events hosted by the Discover Dominica Authority (DDA). It has set the tone for what should be a year of positive results from the Ministry of Tourism’s entertainment pillar.<\/p>\n

The 2023 Carnival Celebrations was celebrated under the theme: \u201cMas An Lawi\u201d.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"Dominica welcomed over 4,000 visitors for the 2023 Carnival Celebrations. This was according to Tourism Minister Denise Charles while speaking to State-Owned Radio DBS. \u201cDuring the Carnival period we welcomed over 4,000 visitors to our shores, 35% arrived by air…","protected":false},"author":13,"featured_media":290972,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cbd_carousel_blocks":"[]","footnotes":""},"categories":[321,36,286,77,235,9,14,20],"tags":[],"class_list":["post-300081","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-carnival-2023","category-economy-development","category-governance","category-homepage","category-homepage-carousel","category-news","category-regional","category-tourism-publicity"],"acf":[],"yoast_head":"\nTargeted advertising a success for 'Mas An Lawi' - Dominica News Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dominicanewsonline.com\/news\/homepage\/targeted-advertising-a-success-for-mas-an-lawi\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Targeted advertising a success for 'Mas An Lawi' - Dominica News Online\" \/>\n<meta property=\"og:description\" content=\"Dominica welcomed over 4,000 visitors for the 2023 Carnival Celebrations. 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