{"id":347208,"date":"2025-08-26T10:48:41","date_gmt":"2025-08-26T14:48:41","guid":{"rendered":"https:\/\/dominicanewsonline.com\/news\/?p=347208"},"modified":"2025-08-26T13:09:22","modified_gmt":"2025-08-26T17:09:22","slug":"frontline-tourism-staff-in-dominica-ready-to-revolutionize-visitor-experiences-following-training-intensive","status":"publish","type":"post","link":"https:\/\/dominicanewsonline.com\/news\/homepage\/homepage-carousel\/frontline-tourism-staff-in-dominica-ready-to-revolutionize-visitor-experiences-following-training-intensive\/","title":{"rendered":"Frontline tourism staff in Dominica ready to revolutionize visitor experiences following training intensive"},"content":{"rendered":"
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The training groups<\/figcaption><\/figure>\n

The Ministry of Tourism, together with the Discover Dominica Authority (DDA) and in partnership with the Caribbean Tourism Organization (CTO), has successfully wrapped up the Chief Experience Officer (CEO) Training Series\u2014an initiative designed to elevate service quality throughout Dominica\u2019s tourism sector. Spanning from July 28 to August 11, 2025, a joint press release said that the program trained 147 frontline workers, equipping them with the expertise needed to provide memorable and consistent visitor interactions.<\/p>\n

Participants came from various segments of the industry, including taxi operators certified by NISE, tour guides, artisans selling crafts and souvenirs, hair braiders, hotel staff, and forestry park rangers. The training sessions reportedly promoted teamwork and cooperation, encouraging a shift from an individualistic approach to a collective mindset centered on the success of the destination.<\/p>\n

The sessions were led by Mr. Norris Clement, Project Manager for the CTO Human Capital Development Initiative, who brought over 26 years of experience in delivering service excellence. Key topics covered included emotional intelligence, service recovery strategies, ongoing improvement practices, and stakeholder engagement.<\/p>\n

Marva Williams, CEO and Director of Tourism, stated, \u201cOur service providers are the heartbeat of Dominica\u2019s tourism industry. This training has strengthened their skills and reinforced their critical role in shaping the visitor experience. By investing in our people, we are investing in the continued growth and positive reputation of Dominica as the Nature Island of the Caribbean.\u201d<\/p>\n

The Ministry of Tourism and the DDA shared that the CEO Training Series exemplifies their dedication to workforce development, service quality, and the sustainable expansion of Dominica\u2019s tourism sector.<\/p>\n

Listen to Marva Williams’ audio announcement:<\/p>\n