{"id":362028,"date":"2026-06-03T15:22:06","date_gmt":"2026-06-03T19:22:06","guid":{"rendered":"https:\/\/dominicanewsonline.com\/news\/?p=362028"},"modified":"2026-06-03T15:22:06","modified_gmt":"2026-06-03T19:22:06","slug":"discover-dominica-authority-appoints-new-destination-marketing-manager-2","status":"publish","type":"post","link":"https:\/\/dominicanewsonline.com\/news\/homepage\/homepage-carousel\/discover-dominica-authority-appoints-new-destination-marketing-manager-2\/","title":{"rendered":"Discover Dominica Authority appoints new Destination Marketing Manager"},"content":{"rendered":"<p>&nbsp;<\/p>\n<figure id=\"attachment_362030\" aria-describedby=\"caption-attachment-362030\" style=\"width: 591px\" class=\"wp-caption aligncenter\"><img loading=\"lazy\" decoding=\"async\" class=\"size-full wp-image-362030\" src=\"https:\/\/dominicanewsonline.com\/news\/wp-content\/uploads\/2026\/06\/Image-of-Wendy-Lake.jpeg\" alt=\"\" width=\"591\" height=\"771\" \/><figcaption id=\"caption-attachment-362030\" class=\"wp-caption-text\">Wendy Lake<\/figcaption><\/figure>\n<p>The Discover Dominica Authority has appointed a new Destination Marketing Manager, Wendy Lake, effective June 1, 2026.<\/p>\n<p>A Discover Dominica Authority (DDA) press release explained that in her new position, Lake will be responsible for leading strategic marketing initiatives aimed at strengthening Dominica\u2019s international profile and supporting sustainable growth in visitor arrivals.<\/p>\n<p>Reportedly, Lake joins the Authority with 16 years of experience in the Caribbean tourism industry. The DDA indicated that her background includes destination branding, market analysis, stakeholder relations, and the development of targeted marketing campaigns. Throughout her career, she has worked extensively with both private and public sector partners to deliver tourism projects and promotional initiatives.<\/p>\n<p>The release also stated that she is a graduate of the University of the West Indies, St. Augustine campus in Trinidad, where she earned a Master of Science degree in International Strategic Marketing with Distinction. She also holds a Bachelor of Science degree in Management Studies with a minor in Economics, as well as a professional certification in Administrative Professional Secretaryship from the same institution.<\/p>\n<p>According to the DDA, her combined experience in operations, project management, and destination marketing equips her with a strong understanding of changing market conditions and consumer travel preferences.<\/p>\n<p>As Destination Marketing Manager, Lake will oversee the Authority\u2019s central marketing team and lead efforts focused on brand development, trade partnerships, and data-driven marketing strategies across key tourism markets. Her responsibilities will include enhancing Dominica\u2019s appeal to visitors and coordinating promotional efforts at both regional and international levels.<\/p>\n<p>The appointment comes as Dominica continues to experience increasing interest from travelers seeking nature-based, wellness, and adventure tourism experiences, supported by ongoing international marketing efforts.<\/p>\n<p>Chief Executive Officer and Director of Tourism at the Discover Dominica Authority, Marva Williams, welcomed Lake\u2019s appointment and expressed confidence in her ability to contribute to the organization\u2019s objectives.<\/p>\n<p>\u201cWendy\u2019s appointment brings valuable marketing leadership to our team as we continue to sharpen Dominica\u2019s competitive edge,\u201d said Williams. \u201cHer deep industry insight and collaborative approach will be instrumental in building impactful partnerships, enhancing our brand presence and positioning the destination effectively in a dynamic global market.\u201d<\/p>\n<p>Lake also shared her enthusiasm about joining the organization and supporting the continued advancement of Dominica\u2019s tourism sector.<\/p>\n<p>\u201cI am excited and truly honoured to begin a new chapter as Destination Marketing Manager with Discover Dominica Authority. I look forward to contributing to the promotion and marketing of beautiful Dominica, showcasing its rich culture, breathtaking natural beauty, authentic experience, and warm people to the world,\u201d said Wendy. \u201cI am grateful for this opportunity and excited to work alongside the team and stakeholders to strengthen the destination\u2019s visibility, foster meaningful partnerships and support the continued growth of tourism in Dominica.\u201d<\/p>\n<p>The Discover Dominica Authority stated that it remains focused on implementing strategic marketing initiatives designed to strengthen the destination\u2019s competitiveness, increase visitor arrivals, and create lasting benefits for the local tourism and hospitality industry.<\/p>\n","protected":false},"excerpt":{"rendered":"&nbsp; The Discover Dominica Authority has appointed a new Destination Marketing Manager, Wendy Lake, effective June 1, 2026. A Discover Dominica Authority (DDA) press release explained that in her new position, Lake will be responsible for leading strategic marketing initiatives&#8230;","protected":false},"author":13,"featured_media":362030,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cbd_carousel_blocks":"[]","footnotes":""},"categories":[235,9,20],"tags":[],"class_list":["post-362028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-homepage-carousel","category-news","category-tourism-publicity"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.6 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Discover Dominica Authority appoints new Destination Marketing Manager - Dominica News Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dominicanewsonline.com\/news\/homepage\/homepage-carousel\/discover-dominica-authority-appoints-new-destination-marketing-manager-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Discover Dominica Authority appoints new Destination Marketing Manager - Dominica News Online\" \/>\n<meta property=\"og:description\" content=\"&nbsp; The Discover Dominica Authority has appointed a new Destination Marketing Manager, Wendy Lake, effective June 1, 2026. 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