{"id":56647,"date":"2012-02-27T10:53:17","date_gmt":"2012-02-27T14:53:17","guid":{"rendered":"http:\/\/dominicanewsonline.com\/news\/?p=56647"},"modified":"2012-02-27T12:41:30","modified_gmt":"2012-02-27T16:41:30","slug":"douglas-makes-case-for-promotional-budget-increase-but","status":"publish","type":"post","link":"https:\/\/dominicanewsonline.com\/news\/homepage\/news\/tourism-publicity\/douglas-makes-case-for-promotional-budget-increase-but\/","title":{"rendered":"Making a small marketing budget work"},"content":{"rendered":"
\"\"<\/a>
Douglas<\/figcaption><\/figure>\n

Dominica\u2019s tourism minister Ian Douglas says the sector is bringing in the kind of significant revenue that makes a strong case for its promotional budget to be increased.<\/p>\n

The minister has disclosed that at present tourism gets a five million dollar budget to promote the island on the international market.<\/p>\n

However he says with tourism revenue totaling EC$243 million annually, his ministry can make a case for being given between 7 to 10 percent of that amount to increase its promotional efforts, to the tune of\u00a0 25 million dollars.<\/p>\n

However he said such a request might not be in the country\u2019s best interest.<\/p>\n

\u201cAt the end of the day we must be mindful that the (government) purse only has so much money in it, and we can only spend what we have,\u201d the minister said.<\/p>\n

Douglas said despite the significant input being made by the tourism sector, he was fully aware that there are competing interests that have to be balanced \u201cin the interest of national development\u201d.<\/p>\n

He was commenting on an observation that most of Dominica\u2019s OECS and Caricom neighbours spend a lot more on promoting their brand of tourism than the\u00a0 \u201cNature Island\u201d does.<\/p>\n","protected":false},"excerpt":{"rendered":"Dominica\u2019s tourism minister Ian Douglas says the sector is bringing in the kind of significant revenue that makes a strong case for its promotional budget to be increased. The minister has disclosed that at present tourism gets a five million…","protected":false},"author":15,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_cbd_carousel_blocks":"[]","footnotes":""},"categories":[20],"tags":[],"class_list":["post-56647","post","type-post","status-publish","format-standard","hentry","category-tourism-publicity"],"acf":[],"yoast_head":"\nMaking a small marketing budget work - Dominica News Online<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/dominicanewsonline.com\/news\/homepage\/news\/tourism-publicity\/douglas-makes-case-for-promotional-budget-increase-but\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Making a small marketing budget work - Dominica News Online\" \/>\n<meta property=\"og:description\" content=\"Dominica\u2019s tourism minister Ian Douglas says the sector is bringing in the kind of significant revenue that makes a strong case for its promotional budget to be increased. 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